What Traffic Analysis Can Reveal For Your Business Online
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A website is your best marketing and sales tool.

It is readily available for your customers, 24/7. Therefore, this best tool shouldn’t just be brilliantly designed and written, it should also be well taken care of. It should not only be promoted and optimised to be highly visible, you have to be able to measure its capability and ensure that it reaches the appropriate audience.

Online marketing includes a continuous series of tracking and analysis, all to make you better and ahead of the competition. You can’t just shoot an arrow without any direction. The crucial part of this analysis is understanding where your traffic comes from and opening more roads from there.

Run your website in any SEO analysis tool to get the relevant traffic data and use these as an integral basis for upcoming digital marketing projects. Here are significant data that your business could definitely take advantage of:

1. Audience Behaviour Unveiled

You would definitely want to know how, where, why, and when users stumbled upon your site. Could it be from social media links or paid ads? Could it be that you ranked pretty well in the SERPs (Search Engine Results Pages)? You need to understand your audience’s behaviour as to why they chose to visit your site, what makes them interested, and what ticks them off.

2. User Frequency

Statistics from traffic analysis provide specific details of your target market and how many unique or return users of that market your website has generated. With this informative statistics, you can enhance your website content and structure to further usher them to make that call, fill an enquiry form or even make a purchase.

3. Referal Traffic This will give you information on which specific website the user came from before landing on your website. These could be considered as "mana from heaven" since its a way for business owners or webmasters to know if social media strategy was effective, was the business mentioned in a write up or was the brand name associated with someone or with something on the web (negative SEO).

Imagine having all these juicy details. Your digital campaign strategy can use any of these referral websites to the business advantage. This also another way to further protect your website from any negative connections on the web. For example, your brand was mentioned on a porn or gambling site. Getting the right traffic from the right sources would further enhance your mark on the internet and attract more positive leads.

4. Keywords, Keywords

Any Singapore SEO agency will let you know how important to track traffic from keywords being used by people to land on your website. This could be surprising at times because some keywords that you think couldn’t work, would actually be what’s driving in your audience. This is another key indicator of your audience’s behaviour and will definitely help you adjust your content accordingly.

5. Exit Pages

These are pages that a visitor was staying before abandoning or exiting your site. These can easily show you what boosted your sales or why the shop cart was abandoned. Or maybe your audience did not find what they were looking for or simply just not finding your website helpful and attractive. Data from these would help change your campaign and help visitors to have a high exit page on the most preferred pages which are the thank you page or the contact us page.

At first you might think that analysis sounds complicated and should only be done by experts. Lucky for this generation, there are so many available tools online that could help analyse website traffic, all aimed to make your business successful.

These traffic data will not only benefit a business owner doing DIY SEO but also for SEO Singapore agencies that help brands build their business online. There's no secret sauce to a successful digital marketing campaign, just hard core data analysis and you will be able to track the competence of your online marketing immediately and without breaking the bank. The patterns of the gathered statistics, properly understood and interpreted, will assist you in correcting problems with your campaign, remove roadblocks and will surely bring you remarkable returns.

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