Custom animated videos are amongst the highest ranked components in social media marketing strategy. It is also one of the most highlighted trends in social media communication for 2014 and beyond. The reason is simple: custom animated videos are by far the most engaging type of content alongside info graphs. They are also one of the highest grosser of traffic to brand websites.

They are a classic example of conversion content, and every marketer out there is trying to make there custom animated video as compelling for the audience as possible. Here are a few tips to make compelling animated videos.

Tip # 1: Know What A Custom Animated Video is Supposed to Do

Before anything else, as a marketer you must know what a central part of your marketing strategy really is doing for you before making it. In short, a marketing animated video is supposed to do two things:

• Help target audience understand the product, and
• Compel them to take action

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Tip # 2: Be Clear Of the Message Your Video Intents To Convey

What are you using the video for dictates the lay of the video. A marketing video will differ in content and tone compared to an explainer, training, or product promotional video. Be clear on the tone that is appropriate to the video.

Tip #3: Make a Strong Script

Once you have identified the tone of your video, you have to write a compelling story or script. Hence, you must worry about the words to be conveyed before you start working on the visualization.

Tip #4: Speak Empathetically

Make your video visualize a universal truth. Your product may have the best features but that’s not what the audience needs to know. Talk to them through a problem, the associated emotions, and then relate how the product resolves each of them.

Tip #5 Keep It Short and To the Point

The attention span of people is extremely short. A great video is bound to fail if the viewer finds it slow paced and demanding on their time. Your audience wants the message. Give to them. Make it fast-paced and snappy. They’ll love it.

Tip #6 Team Up!

You may be a great marketing strategist, with a great idea for a video, but that does not make you a great video maker.

At times even the best of ideas lose their touch because they were not delivered (animated) properly. Create your own script and then team up with professional animators to create that compelling marketing video.

To team up with professional custom animated video and promotional video developers, visit VideoSparks.