How To Succeed With Video Ads
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How to Succeed With Video Ads

One of the things that I have mentioned time and time again in my previous articles and online ventures is the importance of generating quality back links to all of your online sites.

In order for you to do this you need to get a link from a site that has a high importance rating (ranking) to the search engines and you need to do this as many times as possible over a period of time. Despite what the "Gurus" tell you there is no shortcut or fast way because if you suddenly end up with shed loads of back links and very quickly you will have the unfortunate consequence of being penalised by the search engines, Google in particular.

One of the popular things that can be done online is video advertising. There are various video websites out there. The two popular ones I know of our You tube and Screen cast. For the remainder of this article I am going concentrate on You tube.

You tube is probably the best video site to get a link on for one reason and that is its standing on the Internet. On checking the current statistics 500,000,000 people a month search for the term YouTube online, wouldn't it be nice to have a slice of this rather big pie? Additionally on checking the Alexa rankings for you tube it is the third most searched for website on the Internet today. The only two that beat it are Google and Facebook. Not wishing to divert from the subject but as you can see advertising on social networking sites is a definite advantage also.

The advantage of advertising your sites and online presence on You tube is that it is owned by Google and therefore your videos will be indexed with in minutes on the main Google search engine.

To start off with this you have to have an account with You tube, this can be done quite easily by going to there website and clicking on the create account link in the top right hand corner. Once this is complete you will then have your own little space on You tube with which to promote your videos and online media.

Your requirements for video editing may vary depending on your intentions. It is important to obtain a web cam and also a reasonably good piece of video editing software. The one I use and can not recommend highly enough is Camtasia. This is quite an expensive product but it does everything you need it to and you can customise your videos as much as you need to. There is a free trial of Camtasia you can download from there website which will last you for thirty days and then after that time you can decide whether to purchase it or not. I think at the current time the purchase price for Camtasia is about $200. If this price seems a little steep then there are free alternatives as well which can be found on Google.

Once you have recorded your video you are ready to upload it. Go to You tube and click on the upload button at the top of the screen. When the upload screen loads you are presented with options which are:

Upload a video or record from your web cam

After clicking on the upload button you are presented with dialogue which enables you to browse to and select the video you wish to upload.

Auto share

This is a very powerful part of You tube. It allows you to connect to your social networking accounts i.e Face book and Twitter. If you haven't already got accounts with these I suggest you do so as they can be very useful in promoting your online efforts.

Once a video has been selected for upload you are then presented with the following.

Title

This is one of the key things to finding you on You tube. You need to make sure that your title is SEO friendly. Probably the best method of doing this is using the Google keyword tool and finding a keyword with high traffic and little competition which you can use for your title.

Description

A description of your video. Very important to fill in this section, never leave it blank. It lets the viewer know what they are looking at.

Tags

These work the same as keywords on a search engine. People use these keywords to find your video(s) try to be as targeted as possible here. The title is probably more important than the tags but still take care with these.

Category

The category your video falls under. Try to be specific as possible. Also check what others are doing also to try and help you pick the best category possible.

Once you have filled in all these parts you need to save your changes and hey presto you now have your very own video on You tube to promote your business with.

I hope you found the above content useful. Remember that your content must be relevant and targeted to what you are trying to promote online. You must remain as active as possible with your efforts and constantly update your information on your various websites. To give you an example I have three main areas on the web that I administer and I try to get these updated with fresh information everyday when I can. The search engines like unique content and this is how your influence will grow.


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