Interactive Videos A Better Way For Enhanced Audience Engagement
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Interactive Videos A Better Way for Enhanced Audience Engagement

The time is history when the visual-audio clips were a lean-back practice. Today, with high competition companies get a challenge of being more interactive and engaging with the audience. They do so with interactive videos. With the tech savvy trend, the visual clip is now more of a lean-forward and engaging experience. Nowadays, the improvised technology supports digital videos which increase audience engagement through voice, gestures, brand, touch and clicks.

They trick is to shun old techniques of making dry visual clip and continue with the same content every time. The engaging visual clips are a great tool to increase brand awareness and persuade the audience to become company’s customers. Make something creative, simple and fun for the audience. Give your clip the feel with dialogues, sound effects and motion graphics. Connect with your audience in an innovative fashion!

The videos need not to be just informative. There is a reason it is not a TV advertisement and a video! Generate interest in the audience, attract and appeal them, pull them into your company as customers. The company uses click-through rate (CTR) to know how much successful it is in engaging customers. There is also a call-to-action (CTA) urging the audience to visit the company site, etc. Marketers also use IV which places CTAs in effective positions to make the audience click and visit the pages that interest them.

The best tactic is to:

• Educate the audience about the brand

• Be interactive and engaging throughout the clip

• Urge the audience to take action and increase your sales

The more engaging the video is the low drop-off rates business suffersfrom and the more views per visitor the business will have. Meet the consumer demands with an engaging, interactive, creative and short video. It helps:

• to inform

• to increase conversion

• to impress the audience

• to communicate with key audience

• to gain deep consumer engagement

• to give a refreshing and unique experience

• to strengthen the customer relationship

• to allow the customer get directly engaged with the brand

Don’t sit still. Explore the horizon of new medium of communication. Give your content the potential to interact and identify new possibilities! Deliver your message in a powerful way! Have informed and engaged customers with a qualified lead. Redefine the medium and give an interactive content to the audience in your interactive and creative videos.

Helen Mark has written this article. He is a professional, experienced and a creative video developer at videoexplainer. He believes in consumer interaction in shortest possible time, with a call-to-action as well. To have interactive videos for target audience appeal and engagement, call him NOW.


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