Marketing Your Business On - Line With Video
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Marketing Your Business On  -  line With Video

In this article I will go over a few things to keep in mind when marketing your business online. The most cost effective way to advertise online is through video. It has been this way for several years now and video marketing is becoming more and more popular every day. YouTube leads the way and in the process has become the #2 search engine in the world.

Websites are by far the most powerful tools for marketing your business’s products and services online. By marketing your business with YouTube you gain a few advantages over marketing through a website. The main advantage I have seen since working in online video marketing, is high ranking due to competition.

Competition is the most important factor of keywords or key phrase's I believe - it is always at the forefront of my mind when optimizing videos for search. Over the past two years you have probably noticed the increase in video ranking on Google's first page of search results. This indicates that Google is paying attention to videos as great content. Video is the most appealing content also.

By marketing your business with YouTube you are increasing your chances of high rankings because of the fact that YouTube is owned by Google. It is also a free video sharing service (the best in the world). This means it’s also the best for streaming your video content.

You should be trying to rank for phrases that have less than 200 searches a month but you will be ranking high for these terms. Once you have created a professional video for your business then move onto the next relevant key phrase – The more video content you have related to your industry the better your videos will do.

Everybody likes graphics or pictures when it comes to information online. When I first started out I was advised to use relevant pictures on my website whenever possible. People find pictures of products or services to be very attractive and appealing. Google shows small thumbnails of the videos in it's search results and this is very beneficial to you. By carefully selecting your thumbnail in the YouTube editing process you can display a relevant business related picture or a picture of a product. Also by doing a little keyword research in your video titles and tags can bring in some very healthy traffic results.

By using video you are helping your business to rank on the first page of Google results in a cost effective method. Check out marketing your business with YouTube this method can give you the edge over your competition. I would recommend finding a company to help you with this process, it can be a great return on your investment. I find most people want to focus on their business and really do not have the time or know how to make this process easy and simple to implement. There are many company’s that now specialize in these video marketing services.


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  about 5 years ago
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