In this article I will cover a few points to keep in mind when marketing your business with YouTube. There's no comparison really - the most cost effective way to advertise online is through video. It has been this way for several years now and video marketing is becoming more and more popular by the day.

Websites are by far the most powerful tools for marketing your website or product online. By marketing your business with YouTube you gain a few advantages over promoting through a website. The main advantage I have seen since venturing into video marketing is high ranking due to competition.

Competition is the most important factor of keywords or key phrase's in my book - it is always at the forefront of my mind. Over the past two years you have probably noticed the increase in video popping up in Google's first page of search results. This indicates that Google is paying a lot more attention to videos than it used to.

By marketing your business with YouTube you are increasing your chances of high rankings because of the Link the site has with Google. You now need a Gmail account to sign up for YouTube because Google basically owns the site. I find that competition for the not so popular key phrases is basically non existent on YouTube.

Sure, you are going to be ranking for phrases that have less than 200 searches a month but you will be ranking high for these terms. Once one video is made for your business then move onto the next relevant key phrase - the traffic all adds up!

Everybody likes graphics or pictures when it comes to information online. When I first started out I was advised to use relevant pictures on my website whenever possible. People find pictures of products or businesses/services to be very attractive and appealing. Google shows small thumbnails of the videos in it's search results and this is very beneficial to you. By carefully selecting your thumbnail in the YouTube editing process you can display a relevant business related picture or a picture of a product.

So, by using video you are enabling yourself ( or giving yourself the chance ) to rank on the first page of Google results in a cost effective method - free! Websites obviously hold more in depth information but marketing your business with YouTube can give you the edge over your competition. By using a little keyword research in your video titles and tags can bring in some very healthy traffic results.