So you’ve dabbled in article marketing, but now you are hearing about video being a way to market. So you start asking yourself, what is video marketing anyway? If you have been on the internet within the last few years then you know that video is only becoming more and more popular. You definitely need to be in the video arena if you intend to leverage the high traffic websites that are out there.

I would like to discuss with you the reasons why video marketing is definitely an online strategy that you should have in your arsenal.

Essentially video marketing can be considered to be an extension of article marketing. The reason for this is quite simple. You can actually convert your articles into videos, by using one or two paragraphs of your written copy, then adding it to a PowerPoint presentation in point form. The reason I say one or two paragraphs, is because it is important that your video not be too long, otherwise you risk breaking your viewers attention span.

You can quite easily create about 10 slides with listed points that will give you around a 5 minute video. Once you get started you will see how quickly the time goes by. I can even bet you that you’ll want to have more time under your belt. But it’s ok – that is why editing exists. The main objective is obviously to take that first step and get going with your video marketing creation.

Once you have your polished and edited your video it will be time to release it to the world.

But how do I publish a video?

It’s very simple. You can choose two routes. If you would like to have more control over where your video will be, then just do it manually. You can register an account with some of the most popular video sharing platforms on the internet. Here is a list of a few:

• YouTube • Vimeo • Metacafe • Dailymotion • blip.tv

You can actually submit the same video across all these websites, as you will ultimately be serving different audiences. This is actually a very important point to remember .

Syndicating your content will not only make sure that you are serving multiple audiences, but at the same time provide you with the opportunity to increase the level of traffic your website receives. This leads me to option number two...

You can use a service that syndicates your video across multiple video sharing platforms for you. All you need to do is make sure you have an account setup in each, then follow the necessary steps and your videos will begin to get published across dozens of different video websites. Ultimately, by doing it this way you will be saving a large part of your time as you won’t need to manually do the submissions to each and every website.

As you can see video marketing can be a lot of fun. Not just throughout the production phase, but also knowing that your informative video is being watched by potentially thousands of people across the world is a fantastic opportunity to have.

Next, learn exactly why video is a great traffic generation method to use on the web in 2011 – click here now to find out more!