This Article is About
business website
free ebook
business owners
point of view
variations
small business
internet marketing
Essential Business Website Icons
Join 1000's of Authors at StreetArticles Today!

I have been developing small business websites for so many years and I have followed with, with great interest, how most business owners fail to recognise the power of business website icons to encourage a visitor to their site to take action. In this article, I highlight, from my point of view, five calls-to-action that all business websites should always represent with icons. They are in no particular order.

Order Now: I do not think it is quite enough to have a text link at the bottom of a product or service description, asking the buyer to order. The call to order should be represented by an icon that draws he attention of the visitor to buy. If one is using PayPal to receive payments, they have made the process of creating order buttons a breeze.

Subscribe: If you have not heard of list building in internet marketing, then maybe you have not been on this planet. The whole idea is to have contact details of site visitors (customers or not) to be able to send them information such as special offers, new products, company news and more. By so doing, customers become repeat customers and prospects become customers. An effective way to get visitors to give their details is to invite them to subscribe to the newsletter by the use of a business website icon that says Join Now, or something along those lines.

Download Now: In order to increase the chances of a site visitor leaving their contact email address for future alerts, it is now very common practice to offer some incentive such as the download of a free eBook or online course. Here again, I cannot emphasise enough the effectiveness of using an icon, preferably below the image of whatever is being offered as a download, to call the site visitor’s attention to this incentive.

Add to Cart: The Order icon works well with business websites with few products or a service website where there are no variations to listings. So the customer clicks the order icon and is taken straight to a payment form. For retail style websites, with medium to large range catalogue, the Add to Cart business website icon works better because customers may want to buy several items. The call to action here therefore visually encourages them to add an item to cart when they see something they like and then continue shopping.

Sign Up: One of the business models that has grown in popularity in the last few years is the membership site business model. The beauty of this model is that it creates a platform for generating recurring income from registered members. Normally there is a page listing the membership benefits with a call to action to sign up for the chosen membership plan. Using a graphic icon here is likely to draw the visitor’s attention to what needs to be done much better than a text link and is highly advised.

I had written an article in the past about common business website mistakes. I believe that not using a business website icon to highlight key calls to action on a business website is a major mistake that could prove very costly in terms of lost revenue earning opportunities.


Street Talk

No comments present
You May Also Like
Google Places Listing Is More Important Then Your Business Website
Most business owners now realize they must have an Internet presence to stay competitive in their industry and a question they need to ask is what's more important, my website or my Google Places listing?It's a proven fact that a huge percentage of consumers use the Internet to find a…
By: Vincent Press in  Internet and Businesses Online  >  SEO   Oct 21, 2011  
0
  Likes: 1

What to Look for In A Small Business Website Host
There are dozens of website hosts providing small business site hosting plans, and each has dozens of different features they advertise. With so many choices, how do you choose the one that's right for you? Fortunately for you, most small businesses only need to worry about a few of those…
By: Vaughn Friesen in  Internet and Businesses Online  >  Web Hosting   Aug 30, 2012  
0
  Likes: 0

How to Setup A Business Website - Is It Vital to Your Business?
In order to set up a successful internet business today you need to set yourself and your business apart from your competitors. It is important that you build a reliable and informative website. To set up a business website you need to have passion and the willingness to put in…
By: Daniel Wieberg in  Internet and Businesses Online  >  Web Design   Aug 05, 2013  
0
  Likes: 0

How to Choose A Small Business Website Hosting Service
Owners of small businesses are often challenged when it comes to buying web related services. Some are so focused on their business that anything do with technological services become a bit fuzzy. Lack of understanding of the technological needs of web based services will often result in overpaying for services…
By: Alec Smart in  Internet and Businesses Online  >  Web Hosting   Sep 02, 2013  
0
  Likes: 0

6 Solid Reasons Why Small Business Website Building Skills Are Essential To Any Entrepreneur
As a small business owner you will know the importance of reaching out to your clients and customers and for this reason alone you will want to make good use of every promotional tool out there in order for you to make you business known to the masses. Small business…
By: Craig Dean in  Internet and Businesses Online  >  Web Design   Jun 04, 2012  
0
  Likes: 0

Tips To Build A Business Website
If you are looking for a great cost-effective way to advertise your business to tons of potential customers then you need to build a business website. Printed marketing materials and other traditional methods of marketing are on the decline while the internet is active and full of potential customers that…
By: Joshua Stanford in  Internet and Businesses Online  >  Web Design   Aug 07, 2012  
0
  Likes: 0

Business Website Building - Things To Consider
So you found a great design and you have your color theme, and started to put your content together. Will your site be for fun, are you going to be selling services/products or provide information? Here are some things to consider while you are building your website; What is your…
0
  Likes: 0

The Need for Your Own Home Based Business Website
Establishing a home business will require you to create a professional looking business website. This website is a necessity if you are working from home. If you have a website, more clients will perceive your business as legitimate. You can build your own site if you have the know-how or…
By: Margaret Le Monnier in  Business  >  Marketing   Oct 13, 2011  
0
  Likes: 0

The Pros And Cons Of Designing Your Own Small Business Website
If you use the Internet on a daily basis, you've probably noticed that it is full of information on about anything. For instance, if you want to find some contact details of almost any company in your area, a phone directory book no longer seems to be that useful. Instead,…
By: Ted Pass in  Internet and Businesses Online   Apr 13, 2012  
0
  Likes: 0

How to Maximise the Marketing ROI on A Business Website
An effective business website should be a revenue generating tool not a cost. Many businesses waste money on fancy branding and graphics without considering how to maximise the ROI on the web development. Before starting a website development process it is essential to consider what you would like to achieve.…
By: Phil Smith in  Business  >  Marketing   Apr 03, 2013  
0
  Likes: 0

Entrepreneurs Wanted: Online Business Website
Are you looking for an online business website that can immediately start producing results? Have you been searching for a legitimate place to make extra cash without getting scammed or taken advantage of? Well, you have come to the right place. The online community can be gruesome and deceiving, promising…
By: Toby Shepherd in  Internet and Businesses Online  >  Affiliate Revenue   Oct 05, 2011  
0
  Likes: 0

Heres A Quick Way to Achieve Great Success Online
Many products are available to provide you with knowledge and ways to make money on the internet whether you have a product or not. Some of these products are quite expensive and provide information that leaves you with a lack of direction and you have achieved little or nothing. The…
By: Evert in  Internet and Businesses Online  >  Internet Marketing   Jun 17, 2011  
0
  Likes: 0

3 Never Failing Methods to Build Laser Traffic for Your Site
By now you must have realised that traffic is king when it comes to Internet Marketing or building business online. NO TRAFFIC = NO MONEY I would rather go a step ahead and say building high quality traffic is key for your success. The key is not in the numbers…
By: sumith in  Internet and Businesses Online  >  Traffic Building   Aug 09, 2011  
0
  Likes: 0

Autoresponders - What Are They?
Ever receive an email that reads: " Your email could not reach the intended recipient because...". This is the work of an autoresponder. An autoresponder is basically a computer software program that automatically responds to emails sent to it. In the world of Internet Marketing, autoresponders are not only solely…
By: Andy Yeo in  Internet and Businesses Online  >  Autoresponders   Jan 10, 2012  
0
  Likes: 0

How to Use an Autoresponder
If your Internet marketing efforts are paying off and you’re making sales, are you keeping in touch with your customers? Keeping in touch means to show your appreciation for their support, and it also is the perfect way to nurture your new relationship with your customers. From a marketing standpoint,…
By: Tom Marchido in  Internet and Businesses Online  >  Autoresponders   May 23, 2011  
0
  Likes: 1

Article Views: 693    Report this Article