Expo 2020 Impact: Web Design Trends Tumble Across
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The whole business arena across Dubai is now on its toes, driven by the expected 25 million+ visitors to Dubai by 2020. Ever since Dubai got the opportunity to host 2020, its markets have been under severe pressure as the expectations of the world from Dubai are now higher than ever. With almost all the global brands already operating, Dubai is largely considered as one of the world’s most glamorous business places with higher standards. But Dubai’s new business vision foreseeing the huge opportunity that Expo 2020 will bring is really checking the potential of brands’ capabilities to make an impact. This simply means the better you brand is staged in the market, the more it will get. The marketing trends are intensifying now and so are the web design standards.

As the holy grail of branding, we all know the very basic that the better your website is, the more chances you have to capture your market. Earning something out of Expo 2020 won’t be a piece of cake for brands in Dubai, and the mammoth of the contest between the brands is the very reason. Therefore, for eyeing success in Expo 2020, the first acute focus of the brands must be on their web designs. Here are the 3 points what to consider:

1. Simple Is The New Beautiful

Creativity is a must and we all know it, so let us not waste time describing it again. What is worth describing here is the simplicity of a web design. Being creative and staying simple at the same time while designing a website can be a hard nut to crack. However, it isn’t unachievable. Simply the tip for web designers in Dubai is that do not cluster up your website designs. The reason behind is that you must not confuse your audience, and website visitors don’t really like spending much time trying to find out what they came for. Keep your website designs simple and easy for your audiences to locate the message that you are trying to deliver.

2. Visual Content Is The Key

Content marketing trends have changed now and what was considered as trendy 3 to 5 years back is now considered obsolete. Visual content is the new trick to the marketing magic now, and the more eye-catching the content is on your website, the more readers your website gets. People are now getting bored of reading ‘how to’ and ’10 tips to’ posts on website blogs. Instead, video content and infographics are the new kings of marketing now. So try to indulge your website visitors with visual content that is worth spending time on.

3. Shout Out Your USP Aloud

The huge audience that the thousands of brands offering their services in Dubai will be under the surveillance of definitely won’t have enough time to check each and every one. Your website design must be of a kind that mesmerizes them at a glance. And all that a customer gets mesmerized by is the benefits offered by the brand via its products and services. So, to win the battle, the brands in Dubai must highlight their USPs in their web designs upfront.

Endnote

For sure, there are way too many other things to take a note of for winning the battle that thousands of brands are diving in, just for Expo 2020. However, these 3 are the most basic elements to incorporate for having a website that really attracts customers. If you have any other ideas or any other points that will bless the brands with the competitive edge for Expo 2020, do share your thoughts with us below.


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