Free Logo Design: Nothing But A Myth
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There are many myths related to corporate logos circulating the market since long ago. There is no proof and evidence to prove them right but there is one to prove one wrong! That is about ‘free’ logo design. How can your logo be free? Is it worth it something as important as a brand symbol and not having any monetary value? Your logo is your brand identity, representing your brand across the globe, seeking audience attention and making them loyal customers.

Might or might not?

You might go for such offer because it is not-costly, you get a ready-made template design; there is not much to do with the designing technicalities; it is more of a do-it-yourself approach and Design selection is easy. On the contrary, you might not go for such offer because they have common templates, easy accessibility, no copyrights, lack of originality and no creative element.

With free logo design, you get a ready-made design instantly. The charges are very minimal, almost free and sometimes entirely free. The process is very easy and doesn’t require you to learn any technicalities related to logo designing. But this offer doesn’t give your business the brand identity which guarantees growth and success in terms of brand recognition, identification and even doesn’t build any reason for strong brand loyalty, customer attraction and retention.

Reality check

The template designs are too simple and have an amateurish look in them. They fail to build trust, credibility and business reliability among the target customers. The amateur and non-professional designs do not attract target audience because they are not made keeping the business core concept and target audience preferences in mind. There is no professional designer so there is no professionalism, quality, reliability, uniqueness, and creativity in the logo design.

The designs do not have any versatility, flexibility and scalability. These are basically pixel based images instead of vector graphics. This means that these templates can only work in normal size; the more you enlarge or make them small the pixels will ruin the image. This is not the case with vector graphics; due to which the logo can be used from postage stamp to billboard without any flexibility and scalability issues.

Bottom Line

The software ‘no-charge’ offer is captivating, no doubt. But there is totally a different face to reality than visible at first. You need to make the right and wise choice because your corporate logo is one time hit or miss for your business, making or breaking the business credibility in the very first impression.

He is a proficient and creative logo designer for Logoinn. He strictly negates the use of free logo design and believes that these are tools to damage the business identity rather building it. For unique and creative logo, contact him NOW.


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