Gone are the days when simply using technology to help businesses gain popularity by leaps and bounds; in today’s world, technology has become a necessity rather than a luxury or a frivolity or something that differentiates you from other brands. The key however is how you use this technology; assembling it and using it in a way that nobody else does can give you a competitive edge over your rivals. This article discusses how developing and using mobile apps has worked for several businesses in increasing their popularity and furthering their profits.

If you think about it, a decade ago things were much more concrete in nature than they are today. For example, signing up for a gym class took a lot more effort. You would have to visit the respective gym, fill out a form and pay your dues and be expected to show up every day 0f your class. For that matter, only certain classes would be offered, the more popular ones included cardio based exercises like aerobics. Now, signing up for gym class is more accessible and readily available. On your smart phone, you can download one of the many apps that let you decide what kind of work out you want, what your nearby options are and what the schedule for their classes is. This way, whatever gym, you are registered with; you can easily book or sign up for classes.

This little example has masterfully demonstrated how we use the internet to streamline our daily activities now. This trajectory also shows us another important aspect of our interactions: we spend more time online than on other media and consequently, most of our online time is spent using our smart phones and as a result, we spend a lot of time using online applications on our phones. This is how mobile apps have become so significant that it is difficult to ignore their importance. All these researches have quoted astonishing figures that are hard to overlook; in 2010, an average American was spending 24 minutes on their phone. In 2013, the average American was spending 2 hours and 21 minutes on their phone!

Naturally, then it is important for businesses to integrate online systems for marketing and functional purposes. Many businesses are now investing in developing specific apps for their products for a more personalized and easily accessible hold in their clients’ lives. Your app needs to fulfill specific criteria in order to be effective. The primary focus of the app should be to be helpful and not redundant; your app should make it easier to access the products or the services you are selling, providing relevant information and the tools necessary to purchase your services. Many companies then include other promotional offers that attract clients; it is a great idea for you to invest in a creative mobile apps designing company as it provides a great advantage.

Secondly, you need to decide what your business wants to offer to their clientele on their mobile phones. For example, a regular clothing company mobile app might not be that effective, but an app that provides you with a list of all clothing brands in the vicinity and the option to order from them will be a bigger success. Similarly, business owners need to determine their business needs in accordance with clientele needs and the people to help with that are creative mobile apps designing company in Dubai. A competitive edge these days is not just accomplished by integrating technology; it is gained by integrating relevant and effective technology, essentially staying a step ahead.