Is Free Logo Design Worth Your Business Image
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Your logo builds your business image. It depends on you to build a positive one with professional logo or negative impression with free logo design. Many companies simply assume that the logo is just a graphical mark shown to the customers. But there is more to a logo than visible to the naked eye. It has to have the memorability, description of business message, easy recognition and identification and attractiveness.

If you search internet, you can find various companies offering cheap logo designs for very reasonable prices. Be careful to choose such a cheap offer; they might just give you a clip art as your corporate identity. There is no copyright and it is so possible that the logo image you received is already given to a previous customer as well.

Every company is different in terms of budget, operations, target market and size. It is not necessary that the design of swoosh or typography helps you attract target customers. Some companies charge extra for additional designing, colors or modifications. Ask yourself is your business image worth the free logo design?

Do you really need to choose cheap designing services for your corporate and professional identity?

Keep in mind that your business identity serves as your brand ambassador and spokesman in the market. Your company may not be huge but nonetheless you need to attract your target audience and maintain business integrity. Your brand symbol is for sure more valuable than single spot illustration. The latter is used for a shorter time period whereas the former works for the business for many years in future, representing the business in online and print media.

You need to make sure that you hire professional and expert artists to create a unique and original business concept for positive business impression. Pay for the professionalism, credibility and reliability of the company. Pay for the originality and individuality of the design. Pay for the artist’s time, dedication and commitment in your project. You know what you have paid to the correct artist when they contact, inquire you, start investigation about your company, target market and competition; when they discuss their preliminary ideas with you, present finalized concept and give you the final logo in all formats. There is no such thing as free in this corporate world so avoid it at all rates.

Choose the professional services which fall under your budget. Make sure you get a simple, creative, attractive, customer-engaging, original, memorable, appropriate, relevant design in vector graphics.

This article narrates the negatives of free logo design and positives of professional designing services. The article explains that the free logo design is not really worth the business image and lasting impression.


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