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Press Releases; A Great Way To Get The Word Out About Your Product Or Service
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Press Releases; A Great Way to Get the Word Out About Your Product Or Service

Press releases are a great way to get the word out about a new product or service that you are offering online. A press release, in traditional journalism, refers to the publication of a “special news bulletin” or a newsworthy announcement or alert. In a similar vein, a press release in the online world is the publication of an announcement of the same, but through RSS newsfeeds, blogs, article directories, social bookmarking or news / content syndication websites. The main difference between online press releases in the Web 2.0 era versus traditional press releases in the era of print media is that anybody can publish a press release. You don’t have to be a credentialed, licensed journalist, nor do you have to be employed by a major news media organization. Joe User down the street can publish a press release. How and why is that possible? Has the definition of what a press release changed? Not really. The difference is that the Internet is flat. And it is democratic in nature.

Anybody with an Internet connection has just as much freedom and just as much right to publish content on the web as anybody else. You don’t need to be some multi-billion dollar corporate media conglomerate to get the news out. The little guy has every bit as much potential to engage in mass communications as the big guys. Of course, the big guys may have more resources at their disposal to publish their mass communiques through a broader reach of channels, due to their manpower, money, and staffing. But that doesn’t mean that a smaller business couldn’t come up an organized plan to get the word out to as many people as possible. That is the main difference.

So how can press releases help your business?

First and foremost, press releases can be automatically distributed through multiple blog networks. This will help your announcement get indexed by the search engines more quickly, since there will be multiple blog links back to your main press release page. And of course it will be read by all of the people who regularly subscribe to the RSS feeds of these blogs.

Secondly, press releases can also be distributed via e-mail to the masses of people who have subscribed to opt-in mailing lists. (The operative word here is “opt-in”. In other words, the readers must have elected to receive e-mails from you or your distribution list manager. You must never send out unsolicited e-mails, as this is what is known as SPAM.) this can be through e-mail lists that you already maintain, or you can elect to have your press release distributed through a third party’s e-mail distribution list. This will increase your announcement’s exposure to potentially tens, if not hundreds of thousands of people (or even more).

Press releases are an effective means of marketing your website, your product, or your service quickly to a broad audience.


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