Top Five Characteristics Of A Good Logo Design
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Top Five Characteristics Of A Good Logo Design

Designing a logo takes more than just artistic talent. A logo design is meant to be the emblem of a company, a brand identity that is meant to capture attention of the market. A well designed logo will effectively convey the message of the brand to the targeted audience. Here are the five traits that set a good logo design apart:

1. It is simple and recognizable

A well designed logo is one in which the elements are put together in a simple fashion. Anyone should be able to recognize it. People from any culture should be able to relate to it. A good design is identifiable regardless of the lines set by culture, geography, age and educational background.

2. It is clear and distinctive

Besides being simple, a great logo design has to be unique in itself and send a clear message to the targeted audience. With all elements put together, it should be memorable for anyone. This mean, if there are too many elements in one design, it may get crowded. This blocks the original message that a brand intends to convey.

3. It is timeless

A brand’s timelessness is its biggest asset. When a designer keeps the concepts simple, distinctive and clear, the logo will last for generations. Take a look at the logos of Shell, Nike, Mercedes-Benz and Chanel, which did not undergo many changes all these years. A classic design has the power to appeal multiple generations of people.

4. It is versatile

A good logo is recognizable in all sizes, even as small as 1 inch. This is why vector format is most suited for logo design. Using photographs in a logo might present a pixilation issue, that’s why it is not recommended. A versatile logo will appear the same on all the platforms. Vector graphics help accomplish that goal.

5. It is Audience Appropriate

A good logo is designed to connect with its intended audience. The vector images, font type and colors should be carefully selected, keeping in mind the demographics of the target market of the product. For example, a logo for a sports brand can present energetic movement to represent athleticism. A logo for a children brand will have bright colors and cheesy fonts to attract children’s attention.

To be more, a logo doesn’t necessarily have to present the actual product or service by the company. A coffee house logo doesn’t need to put up a coffee mug on its design or a restaurant’s logo need not to have food in it. McDonald’s logo does not show a steaming burger or Apple logo does not contain a computer. But, surely enough the element of being audience- appropriate is demonstrated well in colors, logo design maturity, etc.


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