Humor is what makes things funny. It causes laughter and amusement. For this reason humor is one of the most effective tools of communication with customers. Very often when you see something hilarious or “LOL-worthy” you just can't walk past it. Such things are most likely to attract customers' attention. Creativity certainly needs a little laughter. Being humorous is one of the biggest values people possess, so why not use them in web design?

So why do we actually need humor?

Show Me the Person without a Sense of Humor

I do believe that even if people are not amused by one thing, they will definitely get amused by the other. Even if you are the most cold-hearted person in the world, there is definitely something which can make you laugh. Speaking about Web Design, it might be a challenging task to show some particular design situations from the hilarious point of view. But it's really worth trying.

Not All Jokes are Funny

Jokes may often be unfunny. It happens when you try to be hilarious, but the effect is far from desirable. It's terrible when your jokes go wrong. To avoid this, your jokes have to come out naturally. Stop trying to be funny. Funny things are funny in themselves. Pick up only light and easy to understand jokes not to confuse your audience.

Choose Your Audience

Certain kinds of jokes may be of interest to one group of people, while other groups will simply remain indifferent. Each kind of humor has its specific audience. And you may luckily take advantage of that. People like the idea of being unique to be able to understand what others can't. Targeted humor is an effective way of establishing friendly relationship with your target audience.

And finally, what if you just can't find anything funny to publish or say? Think of something else to say, because trying to be funny is not a really good idea here. Once you find something humorous, you won't be able to overcome your strong desire to share it with your audience. And that would be the right moment for humor.

Business and Humor are Inseparable

Humor brings more fun in doing business. When everything becomes too serious and sad, humor is what makes us feel optimistic about our job and everything going on around in this business environment. Don't be afraid to laugh, since positive laugh can't offend anyone. Well, there are rare cases, but let's not think about them.