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6 Fundamental SEO Tips A Web Developer In Sydney Should Know
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Getting a website as high up as possible on various search engine results is certainly a tough task. But there are a few steps that a web developer in Sydney can follow strictly to achieve the best possible results. Find 6 such basic tips that can help an SEO agency reach its goal:

Focus on using keywords

A company offering search engine marketing services in Sydney should be strategic enough while making the use of targeted keywords throughout their websites. Be choosy about your keywords and place them carefully in the URLs, title tags, page headers, content, and image tags of the websites. However, do not stuff your web pages with lots of keywords as it might lead you to get penalized by Google.

Stay away from using Flash

Avoid specific applications like Flash, Frames, AJAX, etc. while designing your website. These undoubtedly enhance the looks and appearance of a website. But your SEO efforts might get decreased by it. As these applications do not let you link to a single page at a time, it cannot be much of your help.

Make the URLs search-engine friendly

URLs are an integral part of a website, and that’s why special attention should be given while creating these. The URLs of a website should be so created that they are easily crawled by the search engine spiders. A web developer in Sydney must include the targeted keywords nicely in each of the URLs of a website to make it appear in the search engine results frequently.

Integrate internal links to your sites

Linking back to your websites is one of the most vital SEO strategies that can improve traffic to discrete web pages significantly. Whenever creating fresh content, make sure that you are linking back to your archives appropriately. Moreover, the anchor texts you are using for your internal links should be search engine-friendly. Otherwise, you might not get the desired results.

Generate perfect sitemaps

A good sitemap is an admired feature of a well-designed website. It is nothing but a certain web page that lists all other web pages of a website and links to each of them individually. It provides better navigation to the visitors of the site and also helps the search engine bots crawl it successfully. Therefore, a leading web development company in Australia should never ignore this factor.

Track your ranks in search results

Do not let your SEO efforts go in vain. Keep a close eye on your search standings to know whether your tricks are working. Use certain SEO tools like Google toolbar, Alexa, etc. to monitor the page ranks of your websites regularly. Also, make it a habit to check referrer log on a regular basis in order to track the sources of the traffic to your websites as well as the search terms used to find those.

There are lots of other tricks that a web developer in Sydney can apply for optimizing the websites for better positions in the search results. But when one starts with these basic 6 tips, they definitely reach one step further in their way.


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