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Key Features Of Internet Branding
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Key Features Of Internet Branding

There’s considerable difference between how people perceive information on the web and in reality.

Branding is based on communication between vendor and customer. Internet is a huge communicational environment with a large number of visitors and vast possibilities, that’s why internet branding requires a specific approach.

Branding strategy should be carefully planned with all the details taken into consideration.

The obligatory constituent of internet branding (as well as any other branding) is marketing strategy, which should be developed according to the specifications of web environment.

As Internet has a number of advantages as a branding environment, there are some key features which distinguish internet branding:

• Communicative opportunities. Internet allows boundless communication with target audience: companies may present text, photos and videos, provide a feedback with email, instant messages, etc. Communication with customers is a token of success for a brand. It makes internet branding very effective.

• Low cost. You can create a famous brand online, having spent only $ 5-10 thousand. Of course, every brand is unique and expenses can vary, but the fact that internet branding is more affordable than “classical” one is undeniable.

• Measurability. Internet allows you to forecast results and watch over statistics e.g. you can find out the number of requests, forecast CTR, etc. You can also inquire about the number of website visitors, read requests of target audience – it makes internet branding less risky.

• Efficiency. It’s obvious that internet became the most popular source of information all over the world. It makes internet branding quick and efficient.

• Manufacturability. Internet is a very technological environment. Companies develop large multimedia websites, distribute viral video, integrate in social networks, etc. It gives internet branding a bundle of benefits.

• Targeting. One more useful feature of Internet is audience targeting that allows you to create personalized offers. Internet allows website owners to screen only their target audience according to such parameters as age, sex, interests. etc.

Branding the online company

Well developed website is highly important for online companies. Domain name is also very important. Beautiful and appropriate domain name is an advertisement itself that may cost thousands of dollars.

Internet company can form the whole internet society or even internet culture. For example, Google – this brand became amazingly popular because of a very successful branding company (few or none will notice that the competitors are not worse).

Branding the online shop

Online shop is a very popular and important section of internet companies.

Conversion rate is very important for online shops – it should convert visitors into buyers, thus it has to be convenient, with eye-catching (but not obtrusive!) design. You have to provide constant feedback, customer support, convenient and quick delivery service, etc.

Don’t forget about high quality photo/video demonstration of products and services – your potential customers are eager to see them and compare. Don’t forget to publish clients’ comments.

There are a lot of solutions for online shop branding. But if you want to achieve high and long-lasting results, you have to consult with professionals.

It’s difficult to evaluate branding cost from the very beginning . Of course, if you want to save on it, you may entrust your branding campaign to a beginner, but do not expect impressive results.

Clients who choose the cheapest company are at risk to remake the whole internet shop or even to reanimate the whole brand in some time.

Branding the internet portal

Internet portals are a widespread type of websites. Successfully promoted internet portal can bring you considerable benefits! But what should you do to make your newborn internet portal popular and having good rate? There’s only one answer: brand it!

As well as for any other website, web design makes a very important part of internet portal. You also have to make it usable and convenient, provide unique and interesting content.

Think about functional abilities – make users able to create and select content, add some functions of social networks… Don’t be afraid to be creative!

One more thing for you to remember: internet portal should have regular users. How to make website visitors return to your website? Nothing can be simpler – engage your visitors, create friendly website atmosphere, don’t forget to update content.

Conclusion

Andrew Grove once said “I have been quoted saying that, in the future, all companies will be Internet companies. I still believe in that. More than ever, really”. This quote perfectly illustrates the importance of web technologies in modern society.


Street Talk

Hi Intelex team - Interesting idea. Branding does seem to becoming more and more important. You're getting a "shortcut" to trust with branding! For myself, my next step is to start taking pictures and getting them into my articles. Photos seem to make a great contribution to branding. blessings, Cynthia

Reply
  about 1 decade ago
CurtisJ75  

I don't really have my own business yet, except for writing articles here, and they are mostly about professional development, some news, and technology with social networking - sort of an all-in-one "success" manual. I guess online marketing would be my business right now, but I do have ideas for a few patents for some cool products - I heard it's expensive though.

Reply
  about 1 decade ago
  

Great choice! Although it is expensive, it will result in desirable results if carried out properly. And there is one important thing I want to tell you: thank you for reading my articles. Taking this opportunity I would like to invite you to my Facebook page: Intelex Web Design. It is more regularly updated and I always try to publish the most interesting facts about Internet Marketing, Web Design strategies, etc. So, welcome. I will be glad to see you there.

Reply
  about 1 decade ago

Ah -- CurtisJ75 -- may I suggest you take action on something small in business before going after "patents for some cool products" because it is indeed expensive! In time as well as money. blessings, Cynthia

Reply
  about 1 decade ago
CurtisJ75  

Great points here as it's good to see it in one place, lol, I wonder if I have to subscribe to more services just to get traffic to my new website because it's zip right now - and domain name change is definitely in order!

Reply
  about 1 decade ago
  

First of all, it is really important to change your domain name. And by the way, what is your business about?

Reply
  about 1 decade ago
Kyle  

I agree that brand is instrumental to online businesses today. There are far too many companies and people I see out there that do not take their brand into consideration when performing their day to day activities. A quality is hard to create and very easy to lose.

Reply
  about 1 decade ago
  

Yeah, it is really true.

Reply
  about 1 decade ago
  

I would be glad to invite you to my Facebook page: Intelex Web Design. It is more regularly updated and I always try to publish the most interesting facts about Internet Marketing, Web Design strategies, etc. So, welcome!

Reply
  about 1 decade ago
Kyle  

Yeah, cool I will check it out when I get a chance. Great that you are leveraging all sources of traffic, many people are missing out on the "social" aspect of their brand still, a big faux pas, but a lot of the time it comes down to time management.

  
  about 1 decade ago
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