When you're writing your content, focus on 1-3 of your most important keyword phrases. Emphasize your main keywords in the first paragraph. This is the first thing the search engines "see" so it should include keyword-dense text. Aim to keep your page length between 200 - 600 words. If you’re struggling on where to put all those keywords, try writing nonoptimizedcopy first and add key phrases later.

Search for words and phrases like "our product" and "it," and transform them into keyword-filled phrases. Then your text and marketing flow are covered and adding keywords is simply filling in the blanks.

Read your copy out loud to make sure it doesn’t sound stilted with all those keyword phrases. Strong search engine copywriting maintains a persuasive flow to it even with keyword phrases, and don’t clump keywordphrases in a big text block separated by commas. Search engines read this as spam and your prospects will be unimpressed by your nonsensical text.

Tighten your copy and keep it focused. Rather than one large text block, write short paragraphs and include sub headlines that integrate keyword-rich bullet points to make it more readable and satisfy the engines.

Writing for the engines is very similar to conventional copywriting except you structure your text around certain key phrases. With a little keyword phrase research and powerful benefit statements, your copy will sell yourproducts/services in a way that the search engines love

Some engines will take the first 100 characters of the body text and use that as the description in the SERPs (search engine results page) instead of the Meta description. Start your body text with text that incorporates the most relevant keywords for that page. Do not start with ‘Welcome to our site” – that is just a waste of space. Because engines read left to right, you may need to incorporate this in the first left cell (if you use tables). The engines like to follow a path through your site and they like to see your pages interconnected.

The best way to explain this concept is to give an excerpt of text. Let’s say your website is about jewelry. You may have an article about how to clean jewelry – here’s an excerpt:

“Cleaning gold rings is very different than cleaning silver rings. Cleaning gemstones is very different than cleaning pearls. Let’s explore the different methods for cleaning each of your jewelry pieces”.

Rather than just leaving that text as is, you could chose to take some of the keywords in there and link them to another page within your site. It shows the engines that the site is focused and relevant and not just a bunch of random things thrown together. So you may chose to link the following words:

“Cleaning gold rings is very different than cleaning silver rings. Cleaning gemstones is very different than cleaning pearls. Let’s explore the different methods for cleaning each of your jewelry pieces”

Make sure you link to pages that are relevant to the words you chose. Don’t go crazy and interlink every word but do try to make your whole site connected.

Website optimization is not rocket science, it is so easy when you know how However it does require patience, attention to detail and the ability to work within "html". This unfortunitly is the problem most marketers have, they have never learnt the basics, Would'nt you like to be able to build your own website from scratch or know how to edit your source page, learn to create your own sales page, or even a squeeze page. this is just the beginning. this seperates the ones that make money and those that don't.