This Article is About
optimization tips
keyword phrases
meta description
keyword phrase
search engine results
waste of space
bullet points
search engines
relevant keywords
short paragraphs
Optimization Tips
Join 1000's of Authors at StreetArticles Today!

When you're writing your content, focus on 1-3 of your most important keyword phrases. Emphasize your main keywords in the first paragraph. This is the first thing the search engines "see" so it should include keyword-dense text. Aim to keep your page length between 200 - 600 words. If you’re struggling on where to put all those keywords, try writing nonoptimizedcopy first and add key phrases later.

Search for words and phrases like "our product" and "it," and transform them into keyword-filled phrases. Then your text and marketing flow are covered and adding keywords is simply filling in the blanks.

Read your copy out loud to make sure it doesn’t sound stilted with all those keyword phrases. Strong search engine copywriting maintains a persuasive flow to it even with keyword phrases, and don’t clump keywordphrases in a big text block separated by commas. Search engines read this as spam and your prospects will be unimpressed by your nonsensical text.

Tighten your copy and keep it focused. Rather than one large text block, write short paragraphs and include sub headlines that integrate keyword-rich bullet points to make it more readable and satisfy the engines.

Writing for the engines is very similar to conventional copywriting except you structure your text around certain key phrases. With a little keyword phrase research and powerful benefit statements, your copy will sell yourproducts/services in a way that the search engines love

Some engines will take the first 100 characters of the body text and use that as the description in the SERPs (search engine results page) instead of the Meta description. Start your body text with text that incorporates the most relevant keywords for that page. Do not start with ‘Welcome to our site” – that is just a waste of space. Because engines read left to right, you may need to incorporate this in the first left cell (if you use tables). The engines like to follow a path through your site and they like to see your pages interconnected.

The best way to explain this concept is to give an excerpt of text. Let’s say your website is about jewelry. You may have an article about how to clean jewelry – here’s an excerpt:

“Cleaning gold rings is very different than cleaning silver rings. Cleaning gemstones is very different than cleaning pearls. Let’s explore the different methods for cleaning each of your jewelry pieces”.

Rather than just leaving that text as is, you could chose to take some of the keywords in there and link them to another page within your site. It shows the engines that the site is focused and relevant and not just a bunch of random things thrown together. So you may chose to link the following words:

“Cleaning gold rings is very different than cleaning silver rings. Cleaning gemstones is very different than cleaning pearls. Let’s explore the different methods for cleaning each of your jewelry pieces”

Make sure you link to pages that are relevant to the words you chose. Don’t go crazy and interlink every word but do try to make your whole site connected.

Website optimization is not rocket science, it is so easy when you know how However it does require patience, attention to detail and the ability to work within "html". This unfortunitly is the problem most marketers have, they have never learnt the basics, Would'nt you like to be able to build your own website from scratch or know how to edit your source page, learn to create your own sales page, or even a squeeze page. this is just the beginning. this seperates the ones that make money and those that don't.


Street Talk

No comments present
You May Also Like
Keyword Search Optimization: Tips for Bloggers
I assume you already know what keyword search optimization is all about if you are not new to blogging. However, if you are just coming on board, keyword search optimization basically has to do with optimizing your blog with relevant keywords so that your blog comes up in the search…
By: Keyword Specialist in  Internet and Businesses Online   Mar 10, 2011  
0
  Likes: 0

How to Boost Your Lens Rank on Squidoo
Squidoo is an awesome place to write articles about a product or something that interests you and other people. One of the best features of Squidoo is that it has very high page rank. This is great for you if you are trying to market anything, because in the Internet…
By: Mary Humphrey in  Internet and Businesses Online  >  SEO   May 20, 2012  
8
  Likes: 3

Pples to Optimize Your Website
Principles to Optimize your Website should be given serious consideration by any person venturing into or running any kind of online business. Every year billions of dollars are traded on the internet and statistics show that Internet Business is continuing to grow and will soon be a Trillion dollar industry.…
0
  Likes: 0

What Is A Keyword Phrase?
These days keywords and phrases dominate the world of websites and search engines, but what is a keyword phrase? Have you ever wondered exactly how your search engine, be it Google, Bing, Yahoo, or another, chooses the webpages that it gives you when you search for something? I used to…
By: Dom Wells in  Internet and Businesses Online  >  Internet Marketing   Mar 11, 2014  
5
  Likes: 7

SEO Keyword Tracking
Keywords and keyword phrases are used by Internet users to find relevant content on the Internet. They may not know they are keywords, they usually don't, but the search engines gathers up the terms that users put into the search engine search boxes and call them keywords or keyword phrases.…
By: John T Jones, Ph.D. in  Internet and Businesses Online  >  SEO   Apr 13, 2012  
0
  Likes: 2

Keyword Density And Keyword Stuffing
Keyword density as we all know is the given amount of times that a keyword is given within a given amount of words. “Keyword stuffing” is entering terms and keywords associated with your business in the company name field (for example “Smile Dental Care - Brightest Teeth in Smile Ville”)…
By: Denise Durband in  Writing and Speaking  >  Writing   Jun 14, 2012  
0
  Likes: 0

How to Get People to Your Site
How many of you are stuck and don't know how to get people to your site. I'm here to tell you that there is still hope for getting people to your website. If you want to know how to get people to your site there are two main factors that…
By: Danny Yantu in  Internet and Businesses Online  >  Traffic Building   May 24, 2011  
1
  Likes: 1

How You Can Earn Money Blogging For Free ?
There are a lot of people out there that are finding themselves simply amazed at the fact that thy can earn money blogging and that they do not have to pay a lot of money in order to do it. While you might not be employed by any particular company,…
By: Charles Slocs in  Internet and Businesses Online  >  Blogging   May 16, 2011  
0
  Likes: 0

Find Keywords
The importance of using keywords and keyword phrases in one's website can never be overemphasized! You can choose some keywords based on their popularity in search engines, level of competition and even their average cost per click (CPC). Learning how to find keywords does not come easy at the start.…
By: Keyword Specialist in  Internet and Businesses Online   Mar 10, 2011  
0
  Likes: 0

The Significance Of Internet Marketing - Propel Your Business Ventures Forward!
The significance of internet marketing can't be overdone. Whether your business ventures are offline or online, comprehending the conceptions of internet marketing will assist you to move your business enterprise to broader levels. The beneficial things are that a lot of the formulas you are able to apply online are…
  Likes: 0

Make Money With Amazon – You Can Get A Slice Of the Pie
Did you know that you could make money with Amazon?  Amazon is the best-known online retailer and they sell millions of products each year. With all of those sales, you could get a piece of it by simply referring people to Amazon. If they make a purchase, you get paid…
By: Lulu McNight in  Internet and Businesses Online  >  Internet Marketing   Mar 09, 2011  
0
  Likes: 0

How to Find Competitors Keywords
I think it is wise to find competitors' keywords if you are building a keyword campaign. If you are able to link this information with the search volume for your keyword phrases, then your foundation is solid enough for a successful keyword campaign. However, you may still seek to know…
By: Keyword Specialist in  Internet and Businesses Online   Mar 10, 2011  
0
  Likes: 0

Learn Article Marketing
To learn article marketing is quite simple. It's a fun and creative way to earn an income online. The best thing about article marketing is it's a free way to advertise your online business. Before you start writing, you'll need to do a little research. To begin, write down as…
By: angie smith in  Internet and Businesses Online  >  Internet Marketing   Nov 30, 2012  
0
  Likes: 5

Secrets Exposed To Get More Blog Traffic
There are numerous tactics you can use to get more blog traffic but several of them are a little more time consuming than some others. I'm going to show you a number of changes you can do that aren't that time-consuming and bring fast results. One of the simplest ways…
By: Karen Pore in  Internet and Businesses Online  >  Blogging   Mar 18, 2013  
1
  Likes: 1

Learn How To Earn Money Online From Blogging
There are a lot of people that are still in disbelief that you can earn money from blogging, especially since you are not charging anyone to read the things that you post. So, many people end up wondering if it is a scam or a dream that will simply never…
By: Charles Slocs in  Internet and Businesses Online  >  Blogging   May 21, 2011  
1
  Likes: 1

Article Views: 1935    Report this Article