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Role Of Cumulative Effect In Website Promotion
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Role Of Cumulative Effect In Website Promotion

Cumulative effect is an additional effect of website promotion, that is not estimated as a result of website optimization work.

Cumulative effect results in:

• increase of website conversion rates for keywords that weren’t optimized;

• increase of website and company recognition;

• increase of the number of external links on the optimized website;

• increase of the general website authority for search engines.

The most remarkable feature of cumulative effect is increase of website conversion rates for keywords that weren’t optimized. These requests can be divided into several groups:

• keywords that differ in number, e.g. search engine – search engines;

• keywords that differ in lowercase or capital letters, e.g. cars toronto - cars Toronto;

• keywords that differ in prepositions, e.g. work Canada – work in Canada;

• keywords that specify search request e.g. driving school – driving school Hamilton.

For example, when you optimize website for Hamilton driving school using keyword “driving school”, you’ll notice an increase of website conversion for the keyword “driving school Hamilton"

The effects of website optimization will be much stronger with supplementary keywords included in the text.

As a rule, honest SEO companies include additional keywords at no additional charge.

In addition to this, SEO experts insert a lot of links in the text body. To make the text more lively and natural key words can be included in different phrases and variations, e.g. iPhone 4, buy iPhone 4, iPhone 4 price, iPhone 4 Toronto, etc.

Standard process of SEO optimization includes proper choice of key phrases according to existing search requests.

In fact, SEO optimizer uses not only selected keywords, but also additional variations.

These variations are longer than the main keyword and contain more words. Thus, additional key phrases are more specific and less competitive, which means that they guarantee higher conversion rates and attract more target audience.

SEO company should do its best to satisfy the requirements of customers. If the customer enjoys the work, collaboration continues. Maximum efficiency has to be provided for the website which is optimized.

There are also keywords that include only part of promotional key phrase. For example, if the key phrase is “driving school Hamilton", your website will be automatically promoted with the key phrase “driving school”. This cumulative effect happens automatically, as the keyword “driving school” can’t be excluded from the phrase. But frequency and competitiveness of the keyword “driving school” is higher than that of the “driving school Hamilton", and the effect will be less tangible.

Keywords which are not connected with promotional key phrases

Usually SEO optimization services include recommendations for general website promotion for search engines. Recommendations for website structure, customization of separate website elements and SEO optimization are based on detailed analysis of search requests.

The introduction of stated recommendations allows making website pages more relevant to search requests and thus attract more target audience and increase conversion rates.

Website authority is one of the most important factors of website promotion. The increase of website authority guarantees higher page ranks for promoted website.

More and more people will consider your web source interesting and useful.

Cumulative effect is not a fiction

Cumulative effect of competent website optimization can increase target traffic in many instances, that’s why it shouldn’t be underestimated.

Sometimes it’s possible to calculate cumulative effect

Companies that offer SEO optimization shouldn’t rely only on the set of chosen keywords. It’s also necessary to analyze changes of website conversion during the period of website optimization, because target audience is more likely to be converted into sales than positions in search engines.

Cumulative effect should be taken into consideration as an important part of SEO optimization process.


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