Website development is an investment into the company’s image as well as a powerful tool to increase the amount of sales through the web. Thousands of companies all over the world offer website development services, but you should determine your goals and needs before you do it.

Possible goals of website development:

• Attract new target audience. Millions of people worldwide surf the Internet. New technologies allow you to attract potential customers to your website.

• Improving company’s image. Own website is a distinctive sign that company keeps abreast of the times and uses state-of-the-art technologies for business development.

• establish relationship with customers and staff – website is a convenient facility to inform about changes, discounts and other events.

• organize online sales – online store can perform all the functions of a standard shop.

How can a website look like? (Some types of websites).

• presentation website (business card website) – a small website (3-5 pages app.) that contains information about company, short descriptions of goods, services and contacts. This type of website is economical and affordable.

• corporate website - a full-blown website, that contains company news, precise list of goods and services, feedback, and detailed information about the company. Corporate website is an effective tool for increasing sales, improving company’s image and establishing perspective relationship with customers.

• E-catalogue – is a type of website that gives clients a possibility to view the product catalogue online without an option of ordering. All they need is to contact the shop and order a product.

• Online store – this type of website allows you to take orders and receive payments directly on a company website. Online store advertizes goods and increases sales.

Stages of website development

1. Define technical and creative tasks. This stage includes:

• indicating the goals of a website;

• detailed description of website functions;

• general concept of a website;

• functional and technical characteristics of a website;

• structure and sections of a website;

• website design.

The volume is usually up to 10 pages. If you’ve never created a website before, don’t be afraid – professional staff of a web development company will help you handle all the stages of website development successfully.

2. Agreement of the project

The agreement of the website development project regulates stages and terms of website development, price, guarantees and responsibility of website developer.

3. Website development

At this stage programmers, designers, content managers and project managers develop the design and functionality of your website.

4. Website forwarding and website promotion

Website advertisement is necessary for attracting target audience. Specify cost of website forwarding and promotion before the website development process. There are a lot of ways to promote a website, but the most effective technique is to increase website ranking in search engine systems according to search requests, connected with goods and services of the company.