What Color Says About Your Business?
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Research and studies have shown that branding color’s influence largely on consumer’s mind and this can be either convincing or distracting; viewers my get the exact idea by looking at the logo if it is connected to the brand or not. There are number of companies around the world that deals in Web Design, Logo design Manchester and seo services in Manchester; these companies use different colors to promote their brand. According to world's top brands study, it is concluded that 95% of the brands use only one or two colors in logos while there re only 5% that use more than 2 colors, however, 40% use typography and there are 9% of those who do not want to put their company name at all. Some of the most used colors in company’s branding are Red, blue, grey or yellow; some of the characteristics of different colors are described below:

- Red is a warm color that means it is associated with passion and energy, this color is the ultimate reason to increase the heartbeat and activates the pituitary gland. This color is usually taken by restaurants, technology, cars and agricultural products

- Purple is an elegant yet mysterious color, this color is usually associated with royalty and sophistication. it is commonly used in industries like technology, health care and finance

- Blue is a beautiful choice by many industries such as; airlines, health care, agriculture, technology, energy and finance. This color reflects trustworthiness, security and responsibility; however, it is resembled with sky and ocean.

- Green is associated with freshness, calmness, health and prestige. It is very popular in multiple industries including; technology, restaurant, finance, household and energy

- Yellow color is taken an inspiration from sun, it relates with hope, energy, creativity and optimism. This is a very catchy and warm color and used in industries like energy, household and restaurant

- Orange is a brighter, fun filled, bold, cheerful and full of excitement color; it is used in technology and healthcare

- Brown reflects strength, simple, durable color still it is to be used very carefully because its physiological impact is of dirt

- Black is the color used by the companies that are in apparel, transportation and technology; it reflects class and sophistication and mainly used for expensive products

Firms use these colors for their logo and identity according to the message they want to convey, there are many firms and services provider have used these colors such as seo services in uk, web design companies in uk and web design Manchester.


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