Knowledge is power. This is a well known fact. However, there are many technical things in life that we have no idea how to do, from fixing the washing machine, to knowing how an electric circuit board works. We don't need to know how they work, other people out there, specialists, know this kind of stuff.

As an Internet Marketer, it's very much the same. We have been given Content Management Systems, such as Wordpress and Drupal with which we can create amazing sites to promote products from, but we have no idea what goes on under the hood.

A lot of people would say that you don't need to know, and say that, for example, there are thousands of Wordpress themes out there to choose from, why would you ever want to get your hands dirty with code?

Well, themes are slightly different to your average washing machine! Even though they come with a variety of options and settings, with just a little bit of coding knowledge, they can be customised to each users liking. What this means is that you take a theme that may be in use by hundreds, if not thousands of other websites and you make it something unique, something your own.

Not only that but shouldn't everyone know the tools of their trade? If not inside out, then at least a basic knowledge of them.

However, in order to be able to make your site your own, you need to learn to code. Argh! Feeling scared? Don't be, HTML and CSS are some of the easiest coding languages out there, it's all about about attributes: each element of your website has surrounded by a tag and you simply refer to that tag and give it a rule, I.e a paragraph is surrounded by

tags, so in your CSS you refer to the p tag and say this p tag needs to be black. Sounds simple in theory right? It's not much harder than that in practice, you just need to learn the workings of it.

So how do you go about learning HTML and CSS? Well, the internet is full of information about it, some of it really good, some not so. A simple Google search will reveal plenty of sites that can get you started such as W3Schools.

You don't even need many tools for it, just notepad and a internet browser and the desire to learn. So go get yourself a guide to CSS and HTML and get learning!