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How To Choose The Right Web Hosting Company
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I'm often asked "What web hosting company do you use and why?"

The "why" is the most important question.

If all one is looking for is web space then there are a lot of great web hosting companies out there. Most of them offer cPanel which is definitely what you want. CPanel (short for Control Panel) is simply a UNIX-based graphical interface that allows a user to control many aspects of their web hosting service. Things like installing Wordpress, or setting up email accounts can be done quickly and easily using cPanel. So make sure if you decide to sign up with a web hosting company that they use cPanel. It will save you a lot of headaches down the road.

I would also look for a web hosting company that offers unlimited domain hosting. This allows you to build multiple web sites with your one account. All you really have to pay for is the domain registration itself which usually runs around $12 a year or less depending on the company you use to register your domains, and any discounts or specials they offer, Many web hosting companies also are domain registrar resellers which means they can register your domain too, which makes it easier to set up your website with them. If you use a registrar different from your web hosting company, then there are some additional steps you have to perform to point your domain to your website. It's not difficult to do but you do need to be aware of this if you've never done it before.

If you plan on marketing your website to the public then I would look for a web hosting company that also offers the necessary marketing tools you need to be successful with your advertising strategies. These tools should include the following:

Unlimited domain hosting Autoresponder Service Video Hosting Conferencing Software Live Training Let's examine each one.

Autoresponder

We've already discussed unlimited domain hosting so let's look at the autoresponder service. You may have heard the old saying "the money is in the list". There is a lot of truth in that statement. But the bottom line is that if you are marketing your web site to the public, and investing time, money, and effort to get traffic to your web site, then you don't want that traffic to go to waste. If a potential customer comes to your website, and then leaves without converting, then you've basically lost them forever. That's why an autoresponder service is so critical.

An autoresponder service allows you to capture their name and email address so that you can follow up with your visitors. Statistics show that it usually takes around 7 contact attempts before a person decides to purchase a product or service. Using your autoresponder service, you can create followup messages that automatically get delivered to your vistors over time.This greatly increases the chance that your vistors will convert and is a definite must have.

Video Hosting

Video uses lots of bandwidth so can be very expensive if you're using a video hosting service. However, you need to be using video as it is a very effective marketing strategy. Just look at the popularity of Youtube or Metacafe for proof. The search engines like Google love video too and tend to rank videos very highly in their search results. So I would recommend a web hosting company that offers video hosting as part of their package.

Conferencing Software

If you haven't jumped on the webinar bandwagon yet then you definitely need to explore this growing trend in marketing. You've probably attended webinars yourself in the past to check out a certain product or service. So if you are thinking of promoting your own web site it's important to have the capability to conduct your own webinars so you can reach out to your potential customers to demonstrate the products or services you are promoting.

Live Training

It's great to have marketing tools available but if you don't know how to use them, then they don't do you much good. That's why it's important to make sure that your web hosting company provides training on how to use your marketing tools. It's also good if they also provide training on the latest marketing strategies and techniques.

Summary

Try to obtain all these tools separately and it can cost hundreds of dollars. Add in the additional training and it can run into the thousands. But by getting all of this under one roof you can save you a tremendous amount of money.

Also, if you can find a web hosting company that offers you commissions for referring others to their service, then that is an added bonus. If you are going to use their service anyway, then you might as well be paid by telling others about it.

So do your due diligence and make sure you sign up with a web hosting company that has a great reputation, provides you all the tools necessary to be successful in your business, and pays you for referring others to their business.


Street Talk

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