This Article is About
malt whisky
grape vines
isle of skye
johnnie walker
famous names
shot in the arm
Diageo Scotch Whisky Brands Gets A £1bn Boost
Join 1000's of Authors at StreetArticles Today!

Diageo Scotch Whisky Brands Gets A £1bn Boost

Major whisky distillers Diageo announced on the 6th of June 2012 that their scotch whisky brands are to get a huge shot in the arm with the investment of £1bn over the next few years. This reflects the great optimism that currently surrounds the scotch whisky industry in general.

This optimism is not due to what is happening in the home markets right now, which are actually rather flat , but rather in the overseas sales that continue to rise in a very promising way. The traditional market in the US is still good and increasing but it is in the far East and particularly China that there has been a huge increase recently, along with growing economies in Latin America.

A bit closer to home has also seen big increases with people in France now drinking more whisky in a month than they do in a year! This harks back to the early years of the rise in popularity of Scotch Whisky in the 19th century when the brandy industry was almost wiped out by the Phylloxera virus of grape vines. Enterprising distillers such as Dewars and Johnnie Walker were quick to jump in and fill the gap.

The Scotch Whisky industry has always been up and down however with distilleries opening and closing and then reopening again. Many never restarted but their stock was still in barrels and now and again will reappear in special bottlings.

The length of time from distillation to bottling and sale has always been a big factor. Whisky can legally be sold as such after just 3 years but for for premium scotch whisky brands and especially for the single malts the waiting time can be much longer. Most are over 8 years in barrel and some of course for much longer still. Lagavulin, for example, is 16 years for their standard single malt.

Diageo are one of the world's largest producers of Scotch whisky and own some very famous names, such as Johnnie Walker and Talisker Malt Whisky (from the Isle of Skye). They did recently shut down Johnnie Walker's Kilmarnock bottling plant to some criticism, but overall they seem very committed to the promotion of their Scotch Whisky brands as a quality product, and that can only be good for the industry as a whole.

Their craft distilleries tend to have visitor centres and run tours, which reflects the image that they are trying to achieve.

The new investment will result in a huge increase in distilling capacity, that will outstrip even that of their own Roseisle plant on Speyside and is expected to produce several hundred new jobs in the industry and the construction industry also. A big boost to the Scottish economy is forecast also.

The new film by Ken Loach, The Angels' Share, is expected to raise the profile of Scotch whisky even further, and despite the strong scottish accents it has already won the Jury's award at the Cannes Film festival.

Here in the UK it is relatively easy to find reasonably priced single malt brands in the supermarkets, however if you want to find something a bit more exclusive such as the limited edition Laphraoig 18 year Diamond Jubilee bottling then you will have to look a bit harder. The increasing popularity of some of the more expensive offerings of scotch whisky brands has led to a huge increase in online sales also, and UK companies such as the Whisky Exchange and Masters of Malt are leading the way in this too.

What more can I add but make mine a double! Slainte!


Street Talk

No comments present
You May Also Like
Islay Malt Whisky
Islay Malt Whisky Distillery One particularly fine example of the distillers art is Islay Malt Whisky. The brands from this beautiful island tend to be very distinctive and once tried, rarley forgotton. Islay Malt Whisky does tend to the peaty side and indeed so much so in some cases that…
By: Roger Brian Shann in  Food and Drink  >  Wine Spirits   Mar 03, 2011  
0
  Likes: 0

Glenfiddich Malt Whisky
Glenfiddich malt whisky is one of the great success stories of Scottish whisky making. It has become a major international brand and is highly thought of around the world. Great things from simple beginnings.Here is a brief history of the Glenfiddich malt whisky distillery, where to find it and where…
By:  in  Food and Drink  >  Wine Spirits   Feb 13, 2011  
1
  Likes: 1

Whisky - making in the Brecon Beacons, Wales
Whisky is usually associated with Scotland, and whiskey with Ireland. However, Wales, being a Celtic nation also stakes its claim to this potent beverage. Penderyn Distillery, in the small village of Penderyn, has revived the tradition of whisky-making in Wales and at the same time has become one of the…
By: Krys W in  Travel and Leisure  >  Destination Tips   May 18, 2012  
2
  Likes: 1

Single Malt Scotch Whisky
Whisky is known the world over and is the preferred drink of many. There are a variety of fine blended whiskies on the market but there is also something quite special, with its provenance following strict practices of production (and I love it!!) - SINGLE refers to the whisky coming…
By: diana-marie strang in  Writing and Speaking  >  Creative Writing   Aug 07, 2012  
0
  Likes: 0

Wine Selecting Tips - Identifying Different Types Of Wines
Learning how to order and buy wine online is no different than learning the art of wine production, so you can better understand and enjoy the great wine aromas while testing your sensory abilities. It is an important aspect of wine producing and drinking to be familiar with the right…
By: Alex Mayers in  Food and Drink  >  Wine Spirits   May 22, 2015  
0
  Likes: 0

Beer Brewing Videos
The various steps of brewing beer include: Step 1: Collect � gallon of water for one pound of grain. Step 2: Heat water at a temperature of 160F or 71C. Step 3: Now, we shall begin the mashing-in process. Pour grain into the water. The temperature will reduce to 152F…
By: Taylor King in  Food and Drink  >  Wine Spirits   Mar 10, 2015  
0
  Likes: 0

Wine Cellar In Houston Tx: Choose Your Wine And Food Pairings Carefully
If you’re a wine lover and you have a collection of wines from around the world in your wine cellar in Houston TX, you probably think you know quite a bit about wine. But how much do you know about pairing wine with food? Do you grab any bottle you…
By: Lawrence J. Dozier in  Food and Drink  >  Wine Spirits   Mar 18, 2015  
0
  Likes: 0

Try Out The High Sierra Pale Ale Recipe at Home
Isn’t it a good idea to serve beer to your friends that you have prepared yourself at home. So what are you waiting for! Just note down the following recipe of making a tasty beer at home. Easy and comprehensible instructions will make it an easy process. Ingredients • Malt…
By: Taylor King in  Food and Drink  >  Wine Spirits   Mar 16, 2015  
0
  Likes: 0

Wine Making - Producing Quality Wine Online Australia, From A to Z
Vinification is the process production of wine. Winemaking is one of the oldest arts, and a very complex procedure, such as grape selection at the beginning to the very end of bottling the wine. The fact that the wine was discovered back in the Bronze Age as containing material in…
By: ToniAdams in  Food and Drink  >  Wine Spirits   Jan 14, 2015  
0
  Likes: 0

Wine Cellar In Dallas, Tx: Why You Should Have Texas Wines In Your Collection
Are you planning on building a wine cellar in your home? If you are, then you’re probably already dreaming of the kinds of French, Spanish and even California wines you want to stock it with. But have you thought about devoting a portion of your wine cellar in Dallas, TX…
By: Lawrence J. Dozier in  Food and Drink  >  Wine Spirits   Apr 27, 2015  
0
  Likes: 0

Different Designs That Comes With Custom Wine Cellars Of Houston
Summary:- Nowadays, different design of wine racks have come up. All these racks are not made of wood. Some are even made of metal as well. If you are planning to install any of these racks, check out the design first. This article will help you to get some design…
By: Dale Nelson in  Food and Drink  >  Wine Spirits   Jan 27, 2014  
0
  Likes: 0

Wine Cellar In Houston Tx: What You Don’t Know About Ice Wines
When you’re considering which wines to stock your wine cellar in Houston TX with, consider adding at least one bottle of ice wine. What exactly is ice wine and why do you need it? Ice wine is wine made from grapes left to freeze on the vine after the traditional…
By: Lawrence J. Dozier in  Food and Drink  >  Wine Spirits   Apr 22, 2015  
0
  Likes: 0

Do You Drink Wine On Wednesday Nights?
Perhaps you, like many others, think of Wednesday as Hump Day, since it falls in the middle of the week. If you are a blogger, Wednesday night is a good time to look back at Monday, Tuesday, and Wednesday. If these three days went well for you, you might want…
By: Hollie E. Townsend in  Food and Drink  >  Wine Spirits   Oct 30, 2013  
0
  Likes: 0

Scotch Whisky – A Guide To Investing In Rare Single Malt Whisky
You may not realize it, but the single malt Scotch whisky is becoming a growing market for high yield investment. The trend started about 30 years ago when some bottles of Scotch whiskies were being sold at wine auctions for high prices. Now there is a flourishing market for investing…
By: scott_gibson in  Food and Drink  >  Wine Spirits   Aug 01, 2012  
0
  Likes: 1

My Wine Bar Milwaukee Experience
Just recently, I was in the city of Milwaukee in Wisconsin on a business trip. Having never been to Milwaukee before I was pretty clueless when it came to where I should go eat, or have fun. I turned to my trusty i phone and Googled Wine Bar Milwaukee. I…
By: Josh Barker in  Food and Drink  >  Wine Spirits   Jun 23, 2011  
0
  Likes: 0

Article Views: 1622    Report this Article