This Article is About
malt whisky
grape vines
isle of skye
johnnie walker
famous names
shot in the arm
Diageo Scotch Whisky Brands Gets A £1bn Boost
Join 1000's of Authors at StreetArticles Today!

Diageo Scotch Whisky Brands Gets A £1bn Boost

Major whisky distillers Diageo announced on the 6th of June 2012 that their scotch whisky brands are to get a huge shot in the arm with the investment of £1bn over the next few years. This reflects the great optimism that currently surrounds the scotch whisky industry in general.

This optimism is not due to what is happening in the home markets right now, which are actually rather flat , but rather in the overseas sales that continue to rise in a very promising way. The traditional market in the US is still good and increasing but it is in the far East and particularly China that there has been a huge increase recently, along with growing economies in Latin America.

A bit closer to home has also seen big increases with people in France now drinking more whisky in a month than they do in a year! This harks back to the early years of the rise in popularity of Scotch Whisky in the 19th century when the brandy industry was almost wiped out by the Phylloxera virus of grape vines. Enterprising distillers such as Dewars and Johnnie Walker were quick to jump in and fill the gap.

The Scotch Whisky industry has always been up and down however with distilleries opening and closing and then reopening again. Many never restarted but their stock was still in barrels and now and again will reappear in special bottlings.

The length of time from distillation to bottling and sale has always been a big factor. Whisky can legally be sold as such after just 3 years but for for premium scotch whisky brands and especially for the single malts the waiting time can be much longer. Most are over 8 years in barrel and some of course for much longer still. Lagavulin, for example, is 16 years for their standard single malt.

Diageo are one of the world's largest producers of Scotch whisky and own some very famous names, such as Johnnie Walker and Talisker Malt Whisky (from the Isle of Skye). They did recently shut down Johnnie Walker's Kilmarnock bottling plant to some criticism, but overall they seem very committed to the promotion of their Scotch Whisky brands as a quality product, and that can only be good for the industry as a whole.

Their craft distilleries tend to have visitor centres and run tours, which reflects the image that they are trying to achieve.

The new investment will result in a huge increase in distilling capacity, that will outstrip even that of their own Roseisle plant on Speyside and is expected to produce several hundred new jobs in the industry and the construction industry also. A big boost to the Scottish economy is forecast also.

The new film by Ken Loach, The Angels' Share, is expected to raise the profile of Scotch whisky even further, and despite the strong scottish accents it has already won the Jury's award at the Cannes Film festival.

Here in the UK it is relatively easy to find reasonably priced single malt brands in the supermarkets, however if you want to find something a bit more exclusive such as the limited edition Laphraoig 18 year Diamond Jubilee bottling then you will have to look a bit harder. The increasing popularity of some of the more expensive offerings of scotch whisky brands has led to a huge increase in online sales also, and UK companies such as the Whisky Exchange and Masters of Malt are leading the way in this too.

What more can I add but make mine a double! Slainte!


Street Talk

No comments present
You May Also Like
Islay Malt Whisky
Islay Malt Whisky Distillery One particularly fine example of the distillers art is Islay Malt Whisky. The brands from this beautiful island tend to be very distinctive and once tried, rarley forgotton. Islay Malt Whisky does tend to the peaty side and indeed so much so in some cases that…
By: Roger Brian Shann in  Food and Drink  >  Wine Spirits   Mar 03, 2011  
0
  Likes: 0

Glenfiddich Malt Whisky
Glenfiddich malt whisky is one of the great success stories of Scottish whisky making. It has become a major international brand and is highly thought of around the world. Great things from simple beginnings.Here is a brief history of the Glenfiddich malt whisky distillery, where to find it and where…
By:  in  Food and Drink  >  Wine Spirits   Feb 13, 2011  
1
  Likes: 1

Whisky - making in the Brecon Beacons, Wales
Whisky is usually associated with Scotland, and whiskey with Ireland. However, Wales, being a Celtic nation also stakes its claim to this potent beverage. Penderyn Distillery, in the small village of Penderyn, has revived the tradition of whisky-making in Wales and at the same time has become one of the…
By: Krys W in  Travel and Leisure  >  Destination Tips   May 18, 2012  
2
  Likes: 1

Single Malt Scotch Whisky
Whisky is known the world over and is the preferred drink of many. There are a variety of fine blended whiskies on the market but there is also something quite special, with its provenance following strict practices of production (and I love it!!) - SINGLE refers to the whisky coming…
By: diana-marie strang in  Writing and Speaking  >  Creative Writing   Aug 07, 2012  
0
  Likes: 0

Difference In Red Wines
Red wine comes in many different types, flavors, aromas, tannins. Red wine is just a category of the many varietal grapes that make the different wines. This article will cover the dynamics of what makes one red wine different from another. This article will uncover the basic science behind the…
By: Myra Steppe in  Food and Drink  >  Wine Spirits   Oct 25, 2011  
0
  Likes: 0

Wine And Food Lovers’ Tours In Victoria State
Victoria State’s world-famous wines and delicious Modern Australian cuisine are vacation highlights for a huge number of visitors every year. The state is proud of its wine-making traditions, and wine and food tours top the agendas of the majority of travellers arriving from across Australia and the world. Two favourite…
By: TonyH in  Food and Drink  >  Wine Spirits   Jan 20, 2014  
0
  Likes: 1

Wine Slushie - A New Trend In Wine
You may have seen people selling Wine Slushies at Wine Festivals and Craft Shows and they are delicious. They seem to be the new trend in Summer frozen wine drinks. They are not only easy to prepare, but delicious too! With the ease and convenience of online gourmet drink mix…
By: stacie in  Food and Drink  >  Wine Spirits   Jul 23, 2012  
0
  Likes: 0

Glengoyne Whisky Distillery
Glengoyne Whisky Distillery advertises itself as Scotland's most scenic although I am sure that there are plenty of other distilleries which are prepared to argue the point.
By:  in  Food and Drink  >  Wine Spirits   Feb 12, 2011  
0
  Likes: 0

Organic Wine
What makes a wine Organic? In choosing an organic wine you want to make sure that they’re made with 100% certified organically grown grapes. Be sure to check the label to make sure it says certified organic. Organic wine, is made from grapes grown without the use of pesticides, herbicides…
By: JRG in  Food and Drink  >  Wine Spirits   May 25, 2011  
1
  Likes: 0

Royal Familys Vineyard at Windsor, Queen Makes Her Own Wine
Queen to Make Wine at Home! I have visions of HRH hard at work with a hand fruit press and the Duke of Edinbugh pulping apples with a sword but the truth is simpler than that though. The Royal family it seems are to have their own vineyard at Windsor…
By:  in  Food and Drink  >  Wine Spirits   May 05, 2011  
0
  Likes: 0

Visit More North Carolina Wineries And Drink
The other day I was looking at some economic data on North Carolina. I saw a few negatives but also one bright positive. One of the most positive state economic trends I saw was the tremendous growth over the past decade in the North Carolina wineries, especially around the Yadkin…
By: Billy Charlotte  in  Food and Drink  >  Wine Spirits   Feb 14, 2013  
2
  Likes: 1

Buy Whisky Online, Three Reasons Why You Should
Why is it a good idea to buy whisky online? Let me give you three reasons why I think it is a great idea.
By:  in  Food and Drink  >  Wine Spirits   Feb 03, 2011  
0
  Likes: 0

Different Designs That Comes With Custom Wine Cellars Of Houston
Summary:- Nowadays, different design of wine racks have come up. All these racks are not made of wood. Some are even made of metal as well. If you are planning to install any of these racks, check out the design first. This article will help you to get some design…
By: Dale Nelson in  Food and Drink  >  Wine Spirits   Jan 27, 2014  
0
  Likes: 0

Scotch Whisky – A Guide To Investing In Rare Single Malt Whisky
You may not realize it, but the single malt Scotch whisky is becoming a growing market for high yield investment. The trend started about 30 years ago when some bottles of Scotch whiskies were being sold at wine auctions for high prices. Now there is a flourishing market for investing…
By: scott_gibson in  Food and Drink  >  Wine Spirits   Aug 01, 2012  
0
  Likes: 1

Visiting Small Ohio Wineries
Ohio wineries come in all shapes and sizes. By shape, I mean some either cater to their entertainment or some their food menu. Or some even cater to the mood, the setting, the ambiance they attempt to portray. I guess this is OK, whatever floats their boat! Each owner will…
By: meat hunter in  Food and Drink  >  Wine Spirits   May 19, 2012  
0
  Likes: 0

Article Views: 1393    Report this Article