This Article is About
malt whisky
grape vines
isle of skye
johnnie walker
famous names
shot in the arm
Diageo Scotch Whisky Brands Gets A £1bn Boost
Join 1000's of Authors at StreetArticles Today!

Diageo Scotch Whisky Brands Gets A £1bn Boost

Major whisky distillers Diageo announced on the 6th of June 2012 that their scotch whisky brands are to get a huge shot in the arm with the investment of £1bn over the next few years. This reflects the great optimism that currently surrounds the scotch whisky industry in general.

This optimism is not due to what is happening in the home markets right now, which are actually rather flat , but rather in the overseas sales that continue to rise in a very promising way. The traditional market in the US is still good and increasing but it is in the far East and particularly China that there has been a huge increase recently, along with growing economies in Latin America.

A bit closer to home has also seen big increases with people in France now drinking more whisky in a month than they do in a year! This harks back to the early years of the rise in popularity of Scotch Whisky in the 19th century when the brandy industry was almost wiped out by the Phylloxera virus of grape vines. Enterprising distillers such as Dewars and Johnnie Walker were quick to jump in and fill the gap.

The Scotch Whisky industry has always been up and down however with distilleries opening and closing and then reopening again. Many never restarted but their stock was still in barrels and now and again will reappear in special bottlings.

The length of time from distillation to bottling and sale has always been a big factor. Whisky can legally be sold as such after just 3 years but for for premium scotch whisky brands and especially for the single malts the waiting time can be much longer. Most are over 8 years in barrel and some of course for much longer still. Lagavulin, for example, is 16 years for their standard single malt.

Diageo are one of the world's largest producers of Scotch whisky and own some very famous names, such as Johnnie Walker and Talisker Malt Whisky (from the Isle of Skye). They did recently shut down Johnnie Walker's Kilmarnock bottling plant to some criticism, but overall they seem very committed to the promotion of their Scotch Whisky brands as a quality product, and that can only be good for the industry as a whole.

Their craft distilleries tend to have visitor centres and run tours, which reflects the image that they are trying to achieve.

The new investment will result in a huge increase in distilling capacity, that will outstrip even that of their own Roseisle plant on Speyside and is expected to produce several hundred new jobs in the industry and the construction industry also. A big boost to the Scottish economy is forecast also.

The new film by Ken Loach, The Angels' Share, is expected to raise the profile of Scotch whisky even further, and despite the strong scottish accents it has already won the Jury's award at the Cannes Film festival.

Here in the UK it is relatively easy to find reasonably priced single malt brands in the supermarkets, however if you want to find something a bit more exclusive such as the limited edition Laphraoig 18 year Diamond Jubilee bottling then you will have to look a bit harder. The increasing popularity of some of the more expensive offerings of scotch whisky brands has led to a huge increase in online sales also, and UK companies such as the Whisky Exchange and Masters of Malt are leading the way in this too.

What more can I add but make mine a double! Slainte!

Street Talk

No comments present
You May Also Like
Islay Malt Whisky
Islay Malt Whisky Distillery One particularly fine example of the distillers art is Islay Malt Whisky. The brands from this beautiful island tend to be very distinctive and once tried, rarley forgotton. Islay Malt Whisky does tend to the peaty side and indeed so much so in some cases that…
By: Roger Brian Shann in  Food and Drink  >  Wine Spirits   Mar 03, 2011  
  Likes: 0

Glenfiddich Malt Whisky
Glenfiddich malt whisky is one of the great success stories of Scottish whisky making. It has become a major international brand and is highly thought of around the world. Great things from simple beginnings.Here is a brief history of the Glenfiddich malt whisky distillery, where to find it and where…
By:  in  Food and Drink  >  Wine Spirits   Feb 13, 2011  
  Likes: 1

Whisky - making in the Brecon Beacons, Wales
Whisky is usually associated with Scotland, and whiskey with Ireland. However, Wales, being a Celtic nation also stakes its claim to this potent beverage. Penderyn Distillery, in the small village of Penderyn, has revived the tradition of whisky-making in Wales and at the same time has become one of the…
By: Krys W in  Travel and Leisure  >  Destination Tips   May 18, 2012  
  Likes: 1

Single Malt Scotch Whisky
Whisky is known the world over and is the preferred drink of many. There are a variety of fine blended whiskies on the market but there is also something quite special, with its provenance following strict practices of production (and I love it!!) - SINGLE refers to the whisky coming…
By: diana-marie strang in  Writing and Speaking  >  Creative Writing   Aug 07, 2012  
  Likes: 0

Wine Cellar In Houston Tx: What You Don’t Know About Ice Wines
When you’re considering which wines to stock your wine cellar in Houston TX with, consider adding at least one bottle of ice wine. What exactly is ice wine and why do you need it? Ice wine is wine made from grapes left to freeze on the vine after the traditional…
By: Lawrence J. Dozier in  Food and Drink  >  Wine Spirits   Apr 22, 2015  
  Likes: 0

The Best Kept Wine Secret In the World
South African wines are as exotic and exciting as the thought of a rhinoceros stamping out your nighttime campfire. What? Got your attention! South African wines belong as much on the safari trail as in the fanciest restaurants of the world. The Western Cape is our first home and in…
By: Stella and Fransie in  Food and Drink  >  Wine Spirits   Feb 27, 2011  
  Likes: 0

Homebrew Ginger Beer Recipe – A Tingling Taste for Summers!
You can treat your friends and family members with this quick and easy preparation of home bre ginger beer. This ginger brew has a strength ranging between 5 to 9% based on environmental factors for brewing. Step 1: Ingredients And Equipment White Sugar - 500 grams Brown Sugar – 500…
By: Taylor King in  Food and Drink  >  Wine Spirits   Mar 23, 2015  
  Likes: 0

Visiting Small Ohio Wineries
Ohio wineries come in all shapes and sizes. By shape, I mean some either cater to their entertainment or some their food menu. Or some even cater to the mood, the setting, the ambiance they attempt to portray. I guess this is OK, whatever floats their boat! Each owner will…
By: meat hunter in  Food and Drink  >  Wine Spirits   May 19, 2012  
  Likes: 0

Difference In Red Wines
Red wine comes in many different types, flavors, aromas, tannins. Red wine is just a category of the many varietal grapes that make the different wines. This article will cover the dynamics of what makes one red wine different from another. This article will uncover the basic science behind the…
By: Myra Steppe in  Food and Drink  >  Wine Spirits   Oct 25, 2011  
  Likes: 0

My Wine Bar Milwaukee Experience
Just recently, I was in the city of Milwaukee in Wisconsin on a business trip. Having never been to Milwaukee before I was pretty clueless when it came to where I should go eat, or have fun. I turned to my trusty i phone and Googled Wine Bar Milwaukee. I…
By: Josh Barker in  Food and Drink  >  Wine Spirits   Jun 23, 2011  
  Likes: 0

Try Out The High Sierra Pale Ale Recipe at Home
Isn’t it a good idea to serve beer to your friends that you have prepared yourself at home. So what are you waiting for! Just note down the following recipe of making a tasty beer at home. Easy and comprehensible instructions will make it an easy process. Ingredients • Malt…
By: Taylor King in  Food and Drink  >  Wine Spirits   Mar 16, 2015  
  Likes: 0

Wine Cellar In Houston Tx: To Decant Or Not To Decant
We’ve all heard of the term “wine decanter”; but how many of us really know what a wine decanter is and what it’s used for? If you have a wine cellar in Houston TX, then you probably already know something about wine, especially which ones age well, how the bottles…
By: Lawrence J. Dozier in  Food and Drink  >  Wine Spirits   Jan 06, 2015  
  Likes: 0

For Every Celebration, for Christmas And New Year’s Eve - Quality Over Quantity is the Choice!
The wine online sales has increased dramatically the last month as wine lovers prepare themselves for Christmas and new year’s celebrations. So the Australian wine is up with the trends and is changing from being cost and mass market driven, to more discerning and quality led. What is going on…
By: ToniAdams in  Food and Drink  >  Wine Spirits   Dec 10, 2014  
  Likes: 0

How To Make Wine Labels
Learning how to make wine labels can be fairly easy if you can find the right places to look. There are different services available (especially on the internet) that can allow you different sorts of printing. We all know that there are different services for weddings and businesses, but most…
By: Veronica in  Food and Drink  >  Wine Spirits   May 12, 2011  
  Likes: 1

Buy Whisky Online, Three Reasons Why You Should
Why is it a good idea to buy whisky online? Let me give you three reasons why I think it is a great idea.
By:  in  Food and Drink  >  Wine Spirits   Feb 03, 2011  
  Likes: 0

Article Views: 1606    Report this Article