How Early Big Name Companies Failed With Initial Touch Screen Watch Concepts
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How Early Big Name Companies Failed With Initial Touch Screen Watch Concepts

Touch screen watches have the potential to become a game changer in the same way that smart phones and tablet computers profoundly changed the technology sector. The problem, however, was that many early adopters like Samsung stumbled as they introduced the smart watch – very similarly to how Microsoft stumbled when it first introduced tablet PCs in 2000.

So what went wrong with early smart watches, and what should we wait for before we invest cash into these new-fangled touch screen watches?

Bloated Prices

One of the biggest and most prominent reasons why the smart watch failed to catch on was the insane price tag slapped on by major brands – especially when you consider the rather limited features of the watches themselves. For example, Samsung’s Galaxy Gear entered the market from around 330 USD despite having significantly fewer features than comparatively priced smart phones.

Lacking Performance

This is the other reason the Gear failed so spectacularly despite taking the early lead in Android watches. US retail chain Best Buy saw a 30 percent return rate on Galaxy Gear models, with returnees saying they were unsatisfied with their purchase. Poor battery life, limited app functionality and inconsistent notification systems made it frustrating to use the devices.

Clunky Appearance

The huge, clunky form of early touch screen watches were a fashion disaster. Not only were the smart watches large and noticeable on the wrists, but their highly industrial look often clashed with modern fashion. The result: those with even the slightest sense of good aesthetics shunning the bulky slab of plastic on their wrists.

Really Bad Advertising

Remember the Galaxy Gear “Are You Geared Up?” ad where this guy flashes a creepy smile at the pretty girl, flaunts his watch at her and gets the girl while his fumbling, smartphone-wielding rival drops everything? Not only was the commercial itself cringe-inducing, but it also outright lied about the features of the watch – especially the real-time SLR-quality images captured by the watch when it only has a 1.9 megapixel camera.

What Can Be Done To Fix This?

For starters, it is absolutely important that touch screen watches either provide new features that justify the high asking price, or lower the price to match the value of the services provided.

If smart watches implement new technology comes around to replace smart phones (specifically projector technology, expanded battery capabilities and higher storage capacities), then these devices could be worth 300 to 400 USD – maybe even on the higher end of 800 to 900 USD. If smart watches maintain their current functionality as body monitors and add-ons to phones, then the price tag definitely needs to be lowered to less than 100 USD – even down to 50 USD if possible.

Then there is the issue of appearance. The current generations of computer watches are ugly, bulky chunks of squared plastic and steel. Touch screen watches need to come in many more shapes and sizes in order to be recognized as fashion accessories, otherwise they would just end up being shunned because they’re not cool to wear in the first place.

And finally we have advertising, which is really more up to marketing instead of design and manufacturing. Touch-based phone watches need to be presented on their own strengths instead of relying on cheesy ad campaigns that say very little (and sometimes lie outright) about what the watches can do. How this will be done will be up to the marketing teams to figure out.

Keep all this in mind if you are considering buying touch screen watches in the future, and you’ll be able to pick the perfect time to find touch watches that will actually help you where it counts!

If you are in the market for a solid and reliable line of touch screen watches, then you will be glad to know that gadget wholesaler Chinavasion has an extensive catalogue to satisfy your needs. Simply visit Chinavasion .com today to browse its wares and learn more about what kinds of watches it has to offer!

Adeel is the public relationship manager of Chinavasion: the leading wholesale and dropship company based in China. Chinavasion sells Touch Screen Watches and China Wholesale from China.


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