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Article Marketing Tips - Six Ways To Ensure Success
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Article marketing is one of the best ways to create a steady stream of traffic to your website. It is free apart from your time and effort, and benefits you in two ways. One being the back-links it gives to your site, and the other from direct traffic when a reader clicks to find out more. What is the best way to put this technique to use? Read on to find my 6 article marketing tips to ensure success in any campaign.

1. Keywords:

You should select and target keywords related to your niche. Finding information about the competition and also the number of times it is searched for each month, will tell you which ones will give your website, and therefore your article, the greatest power. Once selected you should make sure the phrase is included in your title, first paragraph, and conclusion, at a minimum. Don't overdo it; keep keyword density to about one to one and a half percent. That means once in every hundred words or four times in a 400 word article. More than this could be looked upon as keyword spamming, and may get your article rejected from many of the top directories.

2. Natural style:

An important article marketing tip is to produce writing with a natural feel. Don't be afraid to let your personality show through. One way to speed the process up, whilst maintaining this style, is to imagine you are explaining the subject to a friend over a cup of coffee. Start by producing an outline by writing a series of sub headings, and then simply fill in the blanks. If you do this your articles will make sense, and be easy to follow.

3. Keep it relevant:

You should always deliver what you promise in the title. If your article is about "6 ways to improve your golf swing," then make sure you deliver 6 ways in your writing. The reason for this is to make sure your reader is happy, and reads all you have to say. This will make them motivated to follow your link to read more. Again many of the better article sites will reject your piece if you don't deliver relevancy based on your title.

4. Error free:

You should always make sure that the finished piece does not contain any spelling and grammar errors. These mistakes damage your article marketing campaign's effectiveness more than anything else. Not only will your readers be less likely to follow through to your website, you are placing it out into a public place with your name and website link attached to it, and badly written copy will damage the reputation of you and your site.

5. Unique:

Make sure its unique. The writing should be 100% yours, or written just for you by an article writing service. There is nothing wrong with gathering research by reading other articles on your article subject, but this research should be re-written in your own words. The quickest way to do this is to read the research you make, and then write the article without referring back to it.

6. Your links:

One of the most important article marketing tips is regarding your links, or resource box. This area is where you are "paid" by the directory for your efforts. Most allow you to have two live links pointing back to your website or pages. Never make this area stand out and look like a resource box. The most effective way is to make it look and feel like a continuation of the article. Don't try to sell, rather offer help or more information for best results.

Following these guidelines will make sure you get the most from your article. This means more clicks, and more traffic.


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