Brief Informative Articles: A Winning Formula
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Brief Informative Articles: A Winning Formula

Start with a hook and end with a bang! Capture your reader’s attention using a creative title and a memorable first line. The brief informative article should be educational, and presented in a clearly organized and concise manner. Readers know intuitively when writers are passionate about what they want to share. Well crafted articles are innately interesting regardless of the subject matter.

Title and Opening Sentence

The “hook” captures attention with a creative title that entices the reader to look at the opening sentence and continue reading. For example an article about investing in the stock market might peak your reader’s interest if it was titled: “Secrets of the World’s Richest Investor.” The opening line might read: “Discover how Warren Buffett can help you retire early.”

Body of the Article

The body of the article outlines the major points of your thesis and the strategy that the reader can use to accomplish the same results. For example, the author could summarize Warren Buffett's methods of investing. This would be followed by a list of action steps the average investor could use to duplicate Mr. Buffett’s wealth building strategy.

Organization

The brief informative article is typically 500-1000 words in length, so be concise and cut out any excess verbiage. The typical organization is laid out in logical sequence like a three course meal beginning with tantalizing hors d'oeuvres, followed by the main course, and rounding up with a satisfying dessert. Subheadings and bullet points or numbered lists keep the reader on track.

Paragraphs are short and seldom longer than five sentences with careful attention to transitional sentences smoothly connecting changes in the narrative. The final section reinforces the message with a thoughtful summation, a memorable quote or a supporting reference. The addition of links for further information, and eye catching graphics make your article stand out. Don’t forget to give appropriate credit to the primary source of any quotes or graphics you use.

Read and Revise

Nothing will turn off a reader quicker than a poorly crafted article. Before you submit an article for any type of publication:

  1. Organize your writing project with an outline based on your topical research.
  2. Use a spell and grammar checker, which is incorporated into most word processing programs, after each draft.
  3. Read and revise at least three times.
  4. Have a skilled reader edit your writing.
  5. Enhance your skills with free online writing courses from respected sources such as Coursera and LearningPath.

E.B. White made this timeless observation about well crafted writing: “Hard writing is easy reading; easy writing is hard reading.”

Summary

Readers know intuitively when writers are passionate about what they want to share. Well crafted articles are innately interesting regardless of the subject matter. The brief informative article should be educational, and presented in a logically organized and concise manner.

Nothing will turn off a reader quicker than a poorly crafted article. Before you submit an article for any type of publication: use a spell and grammar checker incorporated into most word processing programs, read and revise at least three times and have a skilled reader edit your writing.

For more informative articles see James W. Siddall on Facebook.

Image courtesy of Pixabay under CCO public domain.


Street Talk

Very helpful writing James. Thank you, thank you.

Reply
  about 7 years ago

Thank you Andrew!

Reply
  about 7 years ago
Kylie R  

Really helpful article for writers James.

Reply
  about 7 years ago

Thank you Kylie!

Reply
  about 7 years ago

Yes this is the best practice to write article, thanks for these information's James!

Reply
  about 7 years ago

Thank you Atif for your feedback.

Reply
  about 7 years ago

informative and interesting article to read

Reply
  about 7 years ago

Geoffrey, thank you for your kind comments.

Reply
  about 7 years ago

Thank you Juan, Iam glad you found it useful.

Reply
  about 7 years ago

Great article James, and an excellent tutorial... we can all benefit from the helpful tips in your article...

Reply
  about 7 years ago
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