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Website Traffic Strategies - Is Article Marketing Still Effective?
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One website traffic strategy that has been around a long time is article marketing. The internet is a fast changing place, and in many ways is still finding its feet, after all it has only been around for 26 years, (the first ever dot com SYMBOLICS.COM was registered in march 1985.) So in this ever changing environment is article marketing still effective? The short answer is yes, but read on to find why this is, and why I think it will remain so for a long time to come.

Why its effective:

Lots of sites need lots of content, and people need information. If you write an article in a certain niche, it has a great chance of being used by a website in that niche as content. Your article contains links, and one of the conditions of using it on a website is leaving these links intact.

Writing an article that is popular, and well written, has the potential to spread your link all over the internet. These links help your traffic in two ways. One is from a one way back-link to your site which will improve your search rankings, the other is from readers who click directly on your articles links to find out more.

Old ways:

In the past people were advised to write in the following style for maximum effect. It was recommend that you chose a keyword, and then wrote an article containing this phrase at a density as high as 4% or four times in every hundred words. The next recommendation was to take this article and post the exact same one to as many places as possible. Finally you were encouraged to write lots of articles, all using the same keyword, and make them as short as 250 words, and not worry too much about content.

This lead to the following:

1. Duplicate content all over the internet.

2. Articles that had no value, as they gave no information away.

3. Articles that were not easy to read, or make sense of.

This obviously had to change, and it has. The web's biggest search engine Google has made changes over the years to render this method useless. So how can you make article marketing into an effective website traffic strategy today?

New ways:

For your article to have maximum impact on your traffic stats it should satisfy the following points:

It must be unique. That is, post a different article to every article directory you use.

It should be longer. Make it at least 400 words, and possibly up to 700 words, to make it seem attractive to the search engine spiders.

It should link to a site that is relevant to its content. Plus it should deliver what it promises in the title. By deliver I mean, if the title is "how to cure acne with things in your fridge," it should deliver a solution in the article content.

Lots of content:

One thing is still true though, you still need lots of articles to really see any benefit. If you can't keep up with the pace it will prove cost effective to outsource some of this to an article writing service. You should also keep up with the latest article marketing news. If you follow these guidelines then this promotional method should remain effective for a long time to come.


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